Article

November 23, 2021 

As we march toward the end of another challenging year, the question remains if we are prepared for a glitch-free wrap of the business year. Along with tax and accounting, there are some tax, compliance, legal, information technology (IT), and ...

November 22, 2021 

The key to burnout prevention is through self-care and better work-life balance. Find ways to make self-care a part of your routine to protect yourself in times of stress.

Amy Vetter

November 7, 2021 

I'd like to take this opportunity to remind you that our annual live-streamed conference, Ensuring Success, is occurring on December 8 and 9. This is not like any other conference you've attended. There is no charge to attend this conference.

Gail Perry

November 19, 2021 

An in-depth guide on how to keep your clients cool this tax season.

Ernie Villany

November 18, 2021 

If you’re new to the world of content marketing, you may have heard the term “gated content” and wondered what it is and how it can help your firm. There are many advantages to gating your content, but it’s important to understand when and how to use it.

Katie Thomas

November 18, 2021 

AICPA News is a round-up of recent announcements from the association.

November 18, 2021 

Clients look to their tax pros for expert advice. To showcase your proactive mindset, start sharing your expertise about broader topics and investments in their business you believe are the best for your clients in the long run.

November 18, 2021 

There's no doubt COVID-19 has changed both our work and personal lives in myriad ways. As I reflect on how we have altered our day-to-day existences in the past year and a half, I find there are apps I have incorporated into my daily life that I didn't...

Gail Perry

November 17, 2021 

If your firm isn’t leveraging a YouTube channel for its brand, you may be missing out. According to HubSpot, in 2021, “84% of video marketers say video has been effective for generating leads.” Benefits of YouTube for B2B Marketing When your video channel is optimized—meaning with keyword-focused titles and descriptions—you can reach a wider audience...…

November 11, 2021 

For every decision we make, for every time we chose A over B, our outcome is fixed. In order to choose A we opted to not chose B. The equal and opposite reaction is the result of the decisions we make and what we didn’t do.

Garrett Wagner

November 11, 2021 

It’s never been easier to attract and deliver value to clients worldwide, and the firms that are best at attracting new clients with digital marketing strategies will win the marketplace.

Jon Hubbard

November 10, 2021 

Despite the upbeat outlook, accounting firms still face challenges in employee recruitment and retention. A shortage of skilled professionals is allowing the best candidates to receive multiple job offers and the ability to command top salaries.

Paul McDonald