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Darren Root

Darren Root, CPA, CITP, CGMA, is the Founder of Rootworks and serves as Chief Strategist for Right Networks. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren has earned numerous awards and continues to contribute to the profession with books, articles, podcasts and shows. His many accolades and accomplishments include:

  • Top 100 Most Influential People award (10 consecutive years and counting)
  • CPA Practice Advisor’s Top 25 Thought Leader award
  • Author of The Intentional Accountant
  • Co-author of The E-Myth Accountant
  • Creator of the Better Every Day with Darren Root podcast
  • Creator of What’s Next & When show
Darren works to continually publish content that educates and informs the profession in all areas of firm operations, industry trends and business models.

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Firm Management

The Key to Planning for Your Firm's Success

"The 7 Habits of Highly Effective People," by Stephen R. Covey, is a book that has had a profound impact on both my personal and professional life. Of the seven habits that Covey presents in the book, the second habit, “Begin with the end in mind,” is my favorite. This habit is directly connected to planning, because once we have the end in mind for how we want our firms and our lives to be, we must devise a plan, or a roadmap, to make it a reality.