Darren Root, CPA, CITP, CGMA

Growth Strategist

Darren Root, CPA, CITP, CGMA, is Growth Strategist for Rightworks, where he delivers value to accounting firms every day via current, relevant thought leadership. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren’s real-world experience and innovative ideas incite both clarity and excitement among our customers as they work to build their own modern, highly profitable and technologically savvy firms. Over the years, Darren has earned numerous awards as an influencer and continues to add to the profession’s broad knowledge base via books and podcasts: Top 100 Most Influential People award Top 25 Thought Leader award Author of The Intentional Accountant Co-author of The E-Myth Accountant

September 8, 2009 

CCH Clearly Focused on the Web

Were you at last week’s Midwest Accounting and Business Finance Showcase (formerly the Business and Technology Solutions Show) in Chicago? I had the welcome opportunity to attend a dinner hosted by CCH for various people in the media and was blown away by CCH’s upcoming plans. Mike Sabbatis, president of CCH, unveiled the strategy and...…

Darren Root, CPA, CITP, CGMA

August 17, 2009 

“Speed of Sound” is Almost Too Slow

I’ve blogged about how technology has the ability to transform our firms and businesses in ways that are almost super-human. Validating my thoughts is a new article on WSJ.com that talks about how companies are using technology to connect to customers in speedier ways: “Technology is transforming innovation at its core, allowing companies to test...…

Darren Root, CPA, CITP, CGMA

August 10, 2009 

Save Money With Cloud Computing

I’ve written a few blog entries about cloud computing – hoping to make an impact on CPAs and accountants reading these entries who can understand how this outsourced technology infrastructure model is secure and efficient. I ran across an article this morning on MSN that talks about the costs associated with cloud computing through this...…

Darren Root, CPA, CITP, CGMA

July 28, 2009 

Stay Tuned for a Stronger Microsoft

You would have to living on the side of a mountain not to hear about Microsoft and the problems its endured over the last several years: declining revenues, slow-to-market product growth and the shortcomings of Windows Vista are just a few of the issues. I believe things are about to change – for the better....…

Darren Root, CPA, CITP, CGMA

July 14, 2009 

Harry Potter and the Vast Opportunities in a CPA Firm

As we brace ourselves for yet another Harry Potter movie, I think Harry and his friends would want to cast a spell on today’s CPA firm – to enable partners to see the vast opportunities right in front of our eyes. Although my pop-culture allusion may be a bit lame, there’s nothing mystical about determining...…

Darren Root, CPA, CITP, CGMA

June 26, 2009 

Changing Your Web Site? Ask These Four Questions, First

Whenever I present my seminar on “The Next Generation Accounting Firm,” someone invariably asks me a question related to communications, and specifically, when it’s time to change their Web site. I just ran across this blog on Ragan.com that speaks to this topic, and even though it is internally focused on employees, I’ve added my...…

Darren Root, CPA, CITP, CGMA

June 18, 2009 

CITP Credential Changes with the Times

The times … they are a-changin’ … and so is the CITP Credential. According to an announcement made during AICPA’s TECH+ Conference in Las Vegas earlier this week, “the revised credential will concentrate on information technology expertise relating to audit and attest services and financial data components, analysis and reporting. The holder of the revised...…

Darren Root, CPA, CITP, CGMA

June 13, 2009 

The Power of the Portal

Congrats go to Thomson Reuters for the significant milestone it hit in the most recent tax season: UltraTax CS™ customers preparing 2008 returns created more than 100,000 portals to serve their clients. This is important to our profession for several reasons. First, it demonstrates how the accounting profession is using technology not only to speed...…

Darren Root, CPA, CITP, CGMA

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Amy Vetter

Amy Vetter

CPA, CITP, CGMA

Becky Livingston

Becky Livingston

Accounting & AI Marketing Consultant

Brian Tankersley

Brian Tankersley

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Garrett Wagner

Garrett Wagner

CPA, CITP, CEO and Founder of C3 Evolution Group

Jim Boomer (WB)

Jim Boomer

CPA, CITP, CEO

Ken Berry, JD

Ken Berry, JD

CPA Practice Advisor Tax Correspondent

Kristy Short, Ed.D.

Kristy Short, Ed.D.

Accounting Content Specialist

Mary Girsch-Bock

Mary Girsch-Bock

Contributing Writer

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Roman Kepczyk

CPA, CITP, CGMA

Steve Saah

Steve Saah

Executive Director, Robert Half