Business Management

 Doc.It Suite

March 23, 2020 

Doc.It Suite

Doc.It provides document management, workflow, document storage and web portal products that help accounting firms efficiently gather, process, store and deliver documents. Doc.It solutions improve data security, enhance client services and consolidate

 In-Firm Considerations in Marketing Technology

November 9, 2012 

In-Firm Considerations in Marketing Technology

8839 With information technology our primary focus, there is no way I can claim to be an expert at marketing for accounting firms. However, during the normal course of consulting with firms, we allocate a portion of our interview time in every firm to explore how information technology decisions can impact that firm’s marketing efforts,...…

 Swimming in Apps

October 16, 2012 

Swimming in Apps

6059 characters It’s summertime and it’s hot so it only seems appropriate to be thinking about cooling off with a dip in the pool. The problem is that I can’t pull myself away from the Internet and all the applications that are now available for small businesses to run their business. All kidding aside, I’m...…

whatsyourbusiness_10812805

October 11, 2012 

What’s Your Business?

In the world of business relationships, business owners need to be able to describe their business and what they do in no more than one paragraph. Anything longer runs the risk of losing their audience's attention.

Taija Sparkman

 Rethinking Social Networks

October 5, 2012 

Rethinking Social Networks

You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.

Dave McClure