Professional services automation solutions provider Certinia on Wednesday announced the launch of Veda, an enterprise-grade intelligent operations engine built to shift services organizations from reactive, manual workflows to autonomous professional services.
As Certinia’s suite of AI specialist agents and intelligent actions, Veda delivers rules-bound, trusted, and ROI-focused autonomous workflows, combining Certinia’s decades of institutional memory with advanced AI reasoning, the Austin, TX-based company says. Built alongside Certinia’s professional services, customer success, and financial management cloud solutions, Veda’s flexibility allows it to be accessed through, and seamlessly integrated into, existing business workflows to drive immediate and measurable value.
According to Certinia, Veda orchestrates a hybrid operational model where specialist AI agents bring reasoning, judgment, and execution to services operations, working alongside human experts so they can focus on the strategic work and decisions that move the business forward.
“Where generic AI platforms rely on a single generalist model, Veda is purpose-built and domain-specific,” Certinia said in a media release on April 15. “At its core is the industry’s only suite of specialist AI agents, each grounded and permissioned for a distinct functional domain, making it the only intelligent services operations engine in the PSA [professional services automation] category built specifically for the complexity of services delivery and management. These agents operate across two integrated layers: generative intelligence that surfaces insights and synthesizes complex data into clear narratives, and specialist AI agents that execute tasks, orchestrate workflows, and drive outcomes end-to-end.”
Certinia CEO DJ Paoni said in a statement, “The services industry is at a turning point, and the gap between firms that operationalize AI and those still experimenting is widening fast. Veda is how Certinia’s customers close that gap, with purpose-built intelligence that understands the real complexity of services operations and acts on it with a level of confidence and certainty that off-platform generalist AI solutions simply cannot replicate.”
Certinia says the Veda suite of AI specialist agents and intelligent actions delivers proven and demonstrable ROI for each core team across the complete services lifecycle.
For resource managers, Veda automates staffing analysis, bench matching, and work reallocation, returning up to 10 hours of capacity per month on top of the 10% to 25% productivity lift already delivered by Certinia’s core solution, the company says.
For project managers, on-demand summaries across project financials, staffing, risks, and deliverables eliminate the administrative overhead that consumes delivery time, returning up to 20 hours per month, according to Certinia.
For customer success teams, Veda automates time-intensive workflows such as success planning, account and activity summaries, business review preparation, and tailored playbook creation. By surfacing renewal risks and expansion signals before they appear in the numbers, Veda drives an incremental 1% lift in expansion revenue and churn reduction.
“Because that retention improvement flows directly into utilization, a 1% utilization gain translates to a 1.5% EBITDA improvement, worth tens to hundreds of millions of dollars annually for large services organizations,” Certinia said.
Users can interact with Veda through natural language, and the system routes each request to the appropriate specialist agent to execute the task, meeting users where they work—whether inside Certinia or in collaboration tools such as Slack and Microsoft Teams.
“Veda’s agent suite covers the full breadth of services operations, from estimation and resourcing to delivery, financials, customer success, health monitoring, and customer lifecycle orchestration. Together, they give firms the context and execution capability to move faster, operate with greater precision, and scale with confidence,” Certinia said.
Beyond its generative and agentic capabilities, Certinia says Veda is engineered to solve traditional barriers to AI adoption through an architecture that prioritizes flexibility and long-term value. A single Veda subscription ensures universal access to Certinia’s entire evolving AI suite, giving teams access to Certinia’s latest AI capabilities through a transparent consumption model that pairs per-user fees with usage-based scaling, ensuring a predictable path to ROI that aligns directly with actual business output.
Veda is available today. More information about Certinia can be found here.
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