The co-founder of marketing startup Relevvo wrote in a blog post on June 30 that the Seattle-based company’s technology has been acquired by Intuit.
Financial terms of the deal weren’t disclosed.
Co-founder and CEO Aashish Dhamdhere wrote that the deal will enable Relevvo to help transform Intuit’s mid-market go-to-market efforts through intelligent, data-driven customer engagement.
“Relevvo’s platform dynamically refines ideal customer profiles with multi-dimensional data that enables precise account segmentation, intelligent prioritization, and tailored campaigns,” Dhamdhere said. “This new chapter represents an opportunity to apply our breakthrough innovation at scale. Our technology will enhance Intuit’s ability to serve mid-market customers with greater precision, speed, and insight.”
A spokesperson for Intuit told the Puget Sound Business Journal that Intuit “acquired technology and hired talented individuals from Relevvo” but didn’t specify how many total employees Relevvo has or whether the whole team is joining Intuit.
The spokesperson added that Intuit isn’t acquiring Relevvo’s operating business or customer contracts, and the acquisition was instead about helping Intuit identify target customers for its services, according to Puget Sound Business Journal.
In his blog post, Dhamdhere includes a statement from Saurabh Saxena, Intuit’s senior vice president of go-to-market technology and India site leader, who says, “Relevvo’s AI technology can refine ideal customer profiles, identify top accounts, and generate personalized outreach at scale, with a level of precision and automation that is far ahead of the market. By combining Relevvo’s breakthrough AI with rich customer data, we’re unlocking a new way to engage mid-market businesses.”
Founded in 2021 by Dhamdhere and Tushar Shanbhag, both of whom formerly worked at Microsoft, Relevvo says on its website: “We’re a team of experienced, passionate, and purpose-driven engineers and GTM Geeks who are on a mission to revolutionize how companies identify and connect with their best buyers.”
On its LinkedIn profile, the company says, “Relevvo’s AI pinpoints your ideal accounts, infers their needs, and develops hyper-personalized campaigns that convert. Relevvo’s AI agents automate tasks throughout the ABM [Action-Based Motion] workflow to enable small teams to drive engagement with high-fit prospects and convert them into delighted customers. Relevvo’s Agentic AI automates manually intensive tasks in the Account-Based Motion such as ICP refinement, account selection, account research, campaign development, and personalized messaging. With Relevvo, marketers and sellers get the answers when and where they need so they can be hyper focused on targeting and converting the best-fit accounts. This AI-enabled approach boosts the effectiveness of ABM campaigns and aligns sales and marketing efforts to deliver higher engagement, conversion rates, and ROI with smaller teams.”
In a post on LinkedIn, Shanbhag, who is president of Relevvo, wrote that the acquisition “is a testament to the powerful AI-driven platform we’ve built and an incredible opportunity to apply our breakthrough innovation at scale.”
“To our customers: thank you for trusting us and helping shape the product. To our investors: thank you for your unwavering belief and support from day one. And to our team: your brilliance, grit, and dedication brought this vision to life,” he added. “Deeply grateful to have built alongside you and excited for this next chapter!”
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