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Firm Management

Book Offers Guidance on CPA Firm Mergers

Sellers, owned primarily by aging Baby Boomers, see merging up as their most likely exit strategy. Relatively few buyers or sellers have much merger experience, yet these deals will require some of the most important decisions in their professional ...

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Two words describe the state of the merger market to a tee:  EVERYONE’S TALKING.  Buyers have a voracious appetite to merge in smaller firms and have few geographic limitations in their quest.

Sellers, owned primarily by aging Baby Boomers, see merging up as their most likely exit strategy.  Relatively few buyers or sellers have much merger experience, yet these deals will require some of the most important decisions in their professional lives.

Enter the book, CPA Firm Mergers:Your Complete Guide, based on our 20+ years of experience in the merger arena. Among the topics covered are:

  • Keys to successful mergers
  • 21 steps in merger process (ALL are critical)
  • How to assess cultural fit
  • The 15 most important merger terms
  • Benefits of merging upward
  • Why buying a firm for one times fees is a steal
  • What larger firms should expect to see from smaller firms & vice versa
  • How to negotiate a merger – from both buyer and seller view
  • 14 things the Letter of Intent should address
  • 34 critical questions to ask
  • 18 types of data that should be reviewed
  • How do perform due diligence work
  • Best practices from MPs who did mergers
  • Merger of two solos-critical negotiation issues

The book costs $195 and is available for order online.

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Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. He shares his expertise regularly on The Marc Rosenberg Blog.