A Year in the Life of a Payroll Accountant series is a series that is being created for the small to medium-sized practitioner who is interested in starting or growing a payroll practice. In cooperation with SurePayroll and ADP, each month we’ll provide you with the latest news relating to payroll issues, help with getting started in the area of payroll services, marketing advice for building your client base, information about trends and new concepts in the payroll arena, guidance for answering the questions your clients are asking, and more.
We are working with seasoned payroll practitioners who can provide advice from their years of experience as well as practitioners who are new to payroll who can share their real-life stories about the challenges and successes they encounter. We welcome your comments, suggestions, questions, and contributions as we explore the realm of payroll services
See inside August 2014
8 Tips to Finding New Clients at Trade Shows
Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.
To Payroll or Not to Payroll? That is the Question… For CPA Startups Now and Then
Los Angeles-based Team Jenn Corp founder Jennifer McCabe is a careful proponent of offering payroll services. “I won’t minimize it, payroll errors can be a nightmare. But payroll is an important part of the confidential employee relationship bucket.” Offering payroll services can also help to instill invaluable confidence and a deep relationship. “It’s worth it. No doubt.” Having provided payroll services from the get-go she and her team have learned quite a bit along the way on what to do and what you want to avoid in spades.