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CCH’s New ProSystem fx Practice Intelligence Easily Illustrates True Story of a Firm’s Business Health

Dashboard Displays Quickly Showcase Performance-driving Data

(RIVERWOODS, ILL., April 26, 2011) – When it comes to making pivotal
decisions impacting performance, firms need to easily and confidently access
key data that accurately reflects how their practice is really doing –
and now they can. CCH’s new ProSystem fx Practice Intelligence
solution quickly delivers fast, accurate answers mapped out via on-screen dashboards
to help firms chart their course for success. CCH, a Wolters Kluwer business,
is the leading global provider of tax, accounting and audit information, software
and services (

Integrated, Customized Solution
Facing increasing pressure to optimize performance, firms need to know:
Who are their most profitable clients, their most productive staff members,
what’s their true ROI? ProSystem fx Practice Intelligence is
a Business Discovery platform that helps answer these questions and many more
by bridging the gap between traditional business intelligence solutions and
standalone office productivity applications. It forges new paths in drilling
down to valuable firm data and reduces to just minutes a month the time it takes
to produce reports. Further, Practice Intelligence customers enjoy full integration
with ProSystem fx Practice Management – providing time and expense
entry, billing and invoicing, accounts receivable, project management, contact
management and other key business management tools.

“ProSystem fx Practice Intelligence significantly elevates the
level of business analysis for key decision makers,” said Mark Gurley,
Product Manager, CCH Workflow Solutions. “Customers tell us they have
a quicker path to insights because they can see the relationships and find meaning
in the data that they never saw before.”

How Practice Intelligence Works
Key features include:

  • KPI dashboard – speeds up analytics and automates reporting;
  • Organized interface layout – clean, colorful and straightforward
    data delivery;
  • Instant “slice-and-dice” and drill-down capability –
    displays data by billing partner, billing manager, department, client name
    and more;
  • One-click management report – helps managers easily visualize relationships
    among multiple sets of firm data;
  • Rapid data delivery – eliminates problems and complexity of traditional,
    disk-based and query-based business intelligence tools offering static, prepackaged
  • Easy implementation – gets you up and running in a week’s time;
  • Web-based training – takes only one hour and can be completed without
    leaving your desk.

“Accounting firms need to run like a business – care for clients,
make a profit and manage the operation,” said Karl Driggs, COO of Apple
Growth Partners, a regional accounting firm in Ohio. “The sheer ease of
CCH’s ProSystem fx Practice Intelligence showed us we could get
management information in an instant. Because we all get the same report, it
speeds up our firm decision-making process.”

Industry Expertise Behind the Solution
In developing Practice Intelligence, CCH formed a strategic partnership
with industry experts. The patented, in-memory technology supporting Practice
Intelligence’s ability to rapidly extract data from existing Practice
Management databases is powered by the QlikView Business Discovery platform
developed by QlikTech, (NASDAQ: QLIK) a leader in Business Discovery –
user-driven Business Intelligence.

“CCH has applied their industry knowledge to the power of our QlikView
Business Discovery platform, which will make it possible for many more firms
to enjoy an accelerated path to the benefits of enhanced business intelligence,”
said Peter McQuade, QlikTech SVP of Alliances. “We love to see the kind
of innovation they used in creating the Practice Intelligence application for
a competitive advantage in helping firms understand the keys to success.”

The Practice Intelligence dashboards, which clearly and colorfully illustrate
all key facets of firm performance, were specifically designed for accounting
firms with input from professionals from the accounting firm of Armanino McKenna
LLP – named as one of Accounting Today magazine’s 2011 top 100 firms.
The firm took the knowledge it gained by providing software solutions to clients
in a wide variety of industries and applied it to its own business management
processes, thus creating the Practice Intelligence accounting industry-specific
solution in partnership with CCH.

“We’re very excited about this partnership between Armanino McKenna
and CCH. We see it as a natural fit,” said Matt Armanino, Partner and
COO of Armanino McKenna. “The Practice Intelligence product is the best
solution for the market, combining the strength of CCH’s expert solutions
with Armanino McKenna’s practical knowledge and software solution deployment

About QlikTech
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery — user-driven
Business Intelligence (BI). QlikTech’s powerful, accessible Business Discovery
solution bridges the gap between traditional business intelligence solutions
and standalone office productivity applications. Its QlikView Business Discovery
platform enables intuitive user-driven analysis that can be implemented in days
or weeks rather than months, years, or not at all. The in-memory associative
search technology it pioneered allows users to explore information freely rather
than being confined to a predefined path of questions. QlikView Business Discovery
works with existing BI applications and adds new capabilities: insight for everyone,
zero-wait analysis, mobility, an app–like model, remixability and reassembly,
and a social and collaborative experience. Headquartered in Radnor, Pennsylvania,
QlikTech has offices around the world serving more than 16,000 customers in
over 100 countries.

About Armanino McKenna
Armanino McKenna provides comprehensive services to the CFO organization,
including audit; tax; IT systems and strategy; outsourced accounting; governance,
risk and compliance; financial management; and business advisory services. The
firm is the 37th largest public accounting and business consulting firm in the
nation and one of the largest California-based CPA firms. In addition to its
San Ramon headquarters, the company has offices in San Francisco and San Jose,

About CCH, a Wolters Kluwer business
CCH, a Wolters Kluwer business (
is the leading global provider of tax, accounting and audit information, software
and services. It has served tax, accounting and business professionals since
1913. Among its market-leading solutions are The ProSystem fx Suite,
CorpSystem, CCH IntelliConnect, Accounting Research Manager and the U.S. Master
Tax Guide. CCH is based in Riverwoods, Ill. Wolters Kluwer (
is a market-leading global information services company. Wolters Kluwer is headquartered
in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam
(WKL) and are included in the AEX and Euronext 100 indices.