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Casio Introduces Line of Hybrid Laser & LED Projectors

Business Projector Division Strengthens Its Commitment to Increase Market Presence

DOVER, NJ, March 29, 2011 — Casio America, Inc., a leader in digital
projection technology, today announced the introduction of a new family of lamp-free
eco-friendly data projectors. Equipped with Casio’s revolutionary LASER
& LED Hybrid Light Source, the family of 12 new projectors is capable of
achieving high-brightness projection output up to 3,500 lumens, and includes
a number of innovative and interactive features. To meet growing market demand
for its solutions, Casio has expanded its Business Projector Division, adding
three new hires and four new sales representative companies.

“Casio is thrilled to announce this new family of projectors along with
its commitment to the expansion of its projector business,” said Frank
Romeo, vice president of Casio’s Business Projector Division. “Our
new line will provide our customers with all of the advantages of Casio’s
unique LASER & LED Hybrid Light Source plus superior brightness, an energy-saving
interactive experience and features designed for the business, education, Pro
AV, digital signage and home entertainment markets.”

The rollout of three new categories of projectors, Signature, PRO and Short-Throw,
will start this Summer and offer features and functionality, including; 3D Capability,
Intelligent Brightness Control, Interactive Whiteboard & Pointing and MobiShow®
function. The projectors provide a powerful 3D graphic experience and each model
incorporates a full input/output interface, including three types of video and
audio inputs, as well as HDMI, RGB and RS-232 terminals.

The Intelligent Brightness Control features an ECO function which conserves
power while illuminating sharp imagery, automatically adjusting the brightness
to suit the environmental lighting conditions of any room.

The Interactive Whiteboard & Pointing function enables users to maintain
control of the PC by positioning the pointer at the projection screen as well
as write on the screen when utilizing the Presentation Draw software, a perfect
tool to incorporate into classroom lessons and business presentations.

With the MobiShow feature, business and educational presentations are made
easy, allowing users to make presentations wirelessly via any smartphone, computer
and other mobile device equipped with wireless LAN capabilities. Presentations
can also be conducted using the USB 2.0 function available in select models.

Casio has also restructured its Business Projector Division to expand its reach
in the marketplace while driving internal efficiency. The Business Projector
Division has hired Matt Mustachio, who joins Casio with extensive electronics
experience, to serve as General Manager of the Business Projector Division.
Reporting to Matt are new hires John Tracey – Eastern Zone Manager and
Rod Wilske – Western Zone Manager; as well as other Sales, Marketing and
Product Management, and Business Planning personnel.

Collectively, these individuals will be responsible for the development and
implementation of business strategies, while executing new distribution channels
within the technology arena. Additionally, Casio has recently added four new
sales representative companies: Pacnor Marketing handling the Northwest states,
Crystal Clear AV Marketing handling the Southern Central States, HWP handling
the Southern states and Wired in Media handling Florida, which will serve to
further solidify Casio’s market presence by expanding sales territories.

“We are confident that these industry veterans will help us grow our
business and illuminate Casio as a leader in the digital projection industry,”
said Matt Mustachio, general manager of Casio’s Business Projector Division.
“This is an exciting time for our company and we believe that the recent
growth, momentum and expanding product line effectively positions us as a key
solutions provider in the marketplace.”