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FreshBooks Launches Add-on Store with Peachtree Connector

New store creates market for partner applications, demonstrates next step in SaaS business model

Toronto, Ontario – FreshBooks (,
the leader in online invoicing, unveiled the official FreshBooks Add-on Store
today. The new Add-on Store will give FreshBooks‘ 2 million+ users an
easy way to find and purchase partner integrations.

For FreshBooks software partners, the new Add-on Store provides a powerful
gateway to directly reach the FreshBooks customer base. Partners in the FreshBooks
Add-on Store are promoted directly inside the FreshBooks application. In addition,
the entire purchase is managed by FreshBooks, greatly cutting down steps for
customers and partners alike.

The launch of the FreshBooks Add-on Store signals a broader movement in the
SaaS industry toward the “app store” model. As Sunir Shah, Head of
Platform at FreshBooks explained. “This new model allows our partners to
sell solutions our customers are demanding. Promoting Add-ons inside FreshBooks
and making it simple for customers to buy them will dramatically expand sales
for our partners and help us better service our customers who we are fanatical

Easy access to FreshBooks‘ Add-on partners will let customers extend
their FreshBooks platform to manage more aspects of their business without complicating
the core service. Small business users can customize FreshBooks to their own
unique workflow from a wealth of third-party applications that help them get
work done and get paid doing it. For example, for $10 a month, users can export
their invoices to Peachtree Accounting with the new Peachtree Connector, built
by Greytrix.

“This is great news for accountants and their small business customers,”
says Kasey Bayne, Accounting Ambassador at FreshBooks. “FreshBooks is all
about saving time for our small business clients, and helping our accountants
help their clients do the same. The new Peachtree Connector will help our clients
spend less time on their books, and more time doing what they love. Their accountants
will benefit from having up to date info in their double-ledger accounting program,
saving hours of duplicate data entry each month.”

“Everyone thinks ‘app stores’ are only about unlocking innovation,”
states Mike McDerment, FreshBooks co-founder and CEO. “There is truth to
that, but for companies like Apple and FreshBooks that focus on simplicity and
usability, continuously building more features into their products inevitably
undermines the integrity of their designs. Customers always demand more features,
now they can purchase complexity through ‘app stores.'”

As a founding member of The Small Business Web, an association of more than
140 companies committed to open APIs and integrations, FreshBooks has long been
a vocal proponent of collaboration across small business software and application

“We have invested heavily in making our Add-on partners successful because
we know the impact,” continues Shah. “FreshBooks customers who use
an Add-on are three times more likely to purchase a paid FreshBooks account.”

The FreshBooks Add-on Store supports both free Add-ons as well as monthly
subscriptions. Licenses can be purchased for individual users and group accounts.
FreshBooks bills customers on behalf of the partners, taking a 30% commission
on the sale. The remainder goes directly to the software partner.

Greytrix is very
excited to launch the FreshBooks Peachtree Connector in the FreshBooks Add-Ons
Store,” says Kumar Siddhartha, CEO of Greytrix. “The FreshBooks Add-ons
program and its development support team are comparable to the best in the industry.
We are looking forward to building up a suite of integration products for FreshBooks
in the coming years.”

“Keeping your product simple is one of the biggest challenges software
providers face,” says Matt Linderman of 37signals.
?It’s nice to see Freshbooks drawing a line in the sand in order to keep its
core product straightforward and easy-to-use.”

“The FreshBooks Add-on Store allows me to sell ReportAway! directly to
FreshBooks customers on a subscription basis,” states Randy Jones, owner
of Acire Systems.
“Unlike the one-time balloon payment model of most online stores, this
helps me plan to support customers for a long time.”

The Add-ons featured in the initial launch of the FreshBooks Add-on Store
include: Peachtree Connector ($10/month/system), ReportAway! for BlackBerry
($2/month/user), Highrise Import (free), Constant Contact Export (free) and
Late Payment Fees (free). FreshBooks has over 60 Add-on partners and will be
adding more to the Add-on Store in the future.

FreshBooks, a developer of online invoicing technology, helps professionals
in over 100 countries save time, get paid faster, look professional and focus
on what they love to do — their work. Since 2004, the company has helped
more than 2,000,000 users create, send, print and pay invoices online, taking
the pain out of billing and bookkeeping. FreshBooks users are served by a tight-knit
team of dedicated individuals based in Toronto, Canada. For more information,

Greytrix is one of the oldest and most versatile development partner with
leading vendors (like Sage Software, Microsoft, SAP) in SME/SMB segment. Founded
in 1997, Greytrix has been in forefront of SME ERP and CRM development and consulting
with GUMU(tm) products for migration and integration. Headquartered in Mumbai,
India, Greytrix has more than 650+ resellers/partners in 50 + vertical industries
and serves them through its various offices in UK, US and branch offices in
India. Greytrix is an authorized reselling and development partner for Sage
ERP and CRM, SAP Business One, Microsoft Dynamics, FreshBooks and Intuit.

37signals develops simple and focused web-based software products with individuals
and small businesses in mind. They make products for people that want to get
things done. They currently offer four products, Backpack, Basecamp, Campfire
and Highrise, as well as two free products. They have written two books, REWORK
and Getting Real, as well as created the open-source framework, Ruby on Rails.
37signals is a small, dedicated team working from Chicago, Illinois.

Acire Systems Inc. is an independent software vendor offering mobile applications
that make it easier and more appealing to do business “on the go”.
Founded in 2008, Acire Systems Inc. is a privately held company based in Ottawa,