Technology
Build Your Firm Launches AccountingMatch.com in New Markets
Informational website targeting small business owners boosts exposure for accounting firms
Nov. 17, 2009
MADISON, CT — Build Your Firm, a full-service marketing and website development
company for accounting firms, announced today the expansion of their directory-based
website, AccountingMatch.com, into nine new markets. The website is a content-based
website for small business owners seeking information on accounting, tax, and
small business management issues. AccountingMatch.com is now available in Dallas,
Houston, Los Angeles, Orange County, Miami, Baltimore, Philadelphia, New Jersey,
Atlanta, and Chicago.
“We designed the AccountingMatch website to be a valuable resource for
small business owners that want to remain compliant with tax law changes and
capitalize on tax incentives,” stated Hugh Duffy, Chief Marketing Officer
for Build Your Firm. “In researching the marketplace, we learned that
small business owners want something more than just a directory of accounting
firms that is nothing more than an electronic telephone book. As a result, AccountingMatch.com
was developed to ensure that visitors have access to relevant and timely information
in a single location—including helpful articles, financial tools, and
a directory of accounting professionals.”
AccountingMatch.com provides a rotating library of current articles on such
topics as tax tips and estate planning; helpful financial tools such as tax
due date reminders, a refund tracker, and retirement planning calculators; and
an easy to use Getting Started menu that guides users on how to select, meet,
and work with an accountant.
“We designed the site to be as intuitive as possible,” stated Duffy.
“The robust Quick Search feature allows users to submit queries to quickly
locate accounting firms that are in their area and meet specific business needs.”
AccountingMatch.com is set up so that accounting professionals can provide
small business owners with more information about their accounting practice
prior to the initial consultation. This ensures that prospects have enough information
to make an informed decision when selecting an accounting firm. It also ensures
qualified prospects for firms.
AccountingMatch.com was launched in June 2009 in Chicago.
About Build Your Firm
Established in 2003, Build Your Firm is dedicated to the tax and accounting
profession. Build Your Firm works with accounting professionals all over the
United States to help them learn how to market, price, and sell their services.
The firm’s proven accounting marketing system helps accountants acquire
business clients with ease, operate at higher hourly realization rates and profit
margins, and achieve true work-life balance. For more information on Build Your
Firm, visit BuildYourFirm.com.