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Technology —

From the Nov. 2009 Feature on Website
for Tax & Accounting Firms. began offering their services in 1997, focusing on building custom
websites using their own staff of professional designers, rather than an online
do-it-yourself product. A typical website will contain about 12 standard informational
pages, and nearly 100 pages of additional content. The process begins with submission
of existing brochures, images, logos and other content provided by the tax and
accounting firm.

This results in professional looking websites, each with a unique look and
feel. If a firm already has a website hosted elsewhere, they can move it to with no setup fee and a one-year commitment. The additional content
provided can then be integrated in as appropriate and as available with the
service level selected. Upgrades to higher service levels are always available.

The reference sites provided are clear, direct, easy-to-navigate, and have
a very professional look and feel. The variety of firm sizes and website depths
illustrates the flexibility of the design services offered. will
work with the client on web page updates; the client may email changes or do
the changes themselves using the Website Manager. In either case,
appreciates the potential of a website to do more than show the address and
phone number.

As a design and hosting service dedicated to tax and accounting firms,
has deep experience in knowing what works best in acquiring and keeping new
accounting and tax clients. Visitor and search engine statistics are available
for the firm to analyze and learn from. expects it to take two
to three weeks to get a brand new site designed, approved and online, which
seems like a very realistic time frame. Do-it-yourself types should ask themselves
if website design is the best use of their time and think about the chances
of a site visitor coming across web pages in the process of development. Remember
the rule about first impressions.

Monthly rates range from $25 to $150, in four steps (Bronze, Silver, Gold
and Platinum), with increasing levels of pages, services and features.
has the ability to take on an existing website and will do this with no setup
fee. New clients can receive initial website design free with an annual commitment
at any service level.

Should a firm decide to move to another host in the future, it can rest easily
in the knowledge that all their custom web pages are owned by the firm, not Obviously, this would exclude standard content such as calculators. estimates that new websites designed from the ground up will cost
$950 to $3,500, depending on complexity, and include support for Flash technology
and client-provided images. Typically, the one-year commitment will cover the
cost of a certain number of web pages.

Advanced offerings include online calculators for common topics such as mileage,
monthly customized newsletters for your clients, and downloadable tax forms.
The number of calculators and standard content varies with each service level,
allowing the firm to match the website features with a budget that is reasonable.

All sites are hosted at, boasting a T1 connection to the Internet,
reliable RAID servers, 99.9 percent up-time, and nightly backups. All domain
names are unique, not branded to, and are owned by their client
firm. stresses its belief that website designers should not advertise
or promote themselves using their clients’ websites.

Hosted email accounts are available, as well as support for existing Exchange
servers operated by the firm. For those who want a professionally designed website
built by people who understand this market, and for those who also want the
ability to make minor changes if desired, is an excellent resource.

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