Firm Management April 28, 2026
How Smaller Accounting Firms Build Strong Market Authority
Here’s what most small firm owners don’t realize. Authority isn’t built by size. It’s built on clarity, consistency, and usefulness.
January 28, 2013
Has Your Firm Accessed the Power of the Crowd
CPA firms across the country continue to look for innovative ways to market their services, people and organizations as a whole. And branding and design are often important components to successfully executing an effective marketing strategy.
December 18, 2012
For Marketing Success, Channel Your Inner Journalist
The best marketing communications tell a story that is concise, clear, and simple
November 30, 2012
Why Websites are the Place for Leads
Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.
November 15, 2012
Small business marketing doesn’t have to be expensive
When it comes to marketing a small business, the options can be overwhelming and costly. However, with a solid plan, it's possible to get results on a budget.
November 14, 2012
New website, photo contest to help with Small Business Saturday
Site offers resources, ideas encouraging small businesses to participate in Nov. 24 event
October 29, 2012
Plan for Marketing Success
Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.
October 19, 2012
How good is your firm’s marketing? You can validate it with Google Trends
The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.
October 5, 2012
Rethinking Social Networks
You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.
September 17, 2012
A Few Ideas for Finding New Clients
Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.
August 29, 2012
The 7 “Must Do’s” to Build a Solid Marketing Program
Proper planning and follow-up support effective, long-lasting marketing,
August 29, 2012
5 Free Ways for Accounting Firms to Grab Attention on Google
From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can...…
June 27, 2012
How to Weave Social Media Into Your Firm’s Marketing
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.