Firm Management

 A Great Marketing Tool: Google Authorship

February 10, 2014 

A Great Marketing Tool: Google Authorship

“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to…

Hugh Duffy

 6 Criteria for Cloud Evaluation

February 7, 2014 

6 Criteria for Cloud Evaluation

Cloud computing continues to be the topic of much discussion and debate as firms map out their future technology roadmaps. Much that’s written is about the benefits and challenges of the cloud as a whole.

Jim Boomer

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February 7, 2014 

2014: The Year of Your Firm’s Website

Each year, the Association for Accounting Marketing holds an awards ceremony at its annual conference, honoring outstanding achievements in the areas of accounting marketing and communications.

Gail Perry

 2014 Readers Choice Awards

February 7, 2014 

2014 Readers Choice Awards

The role that technology plays in our everyday lives has increased dramatically over the last decade, and this publication and our Readers Choice Awards have chronicled many of these changes.

Isaac M. O'Bannon

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February 4, 2014 

Service is Good for Business: Successful Accounting Firms Support Staff

Elise Saur is a self-described Type A personality who typically takes few breaks during the workday. So among the biggest adjustments she made during a seven-week fellowship in Brazil last fall were leaving the office to eat lunch with colleagues and joining them again at 4 p.m. for a daily snack.

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February 4, 2014 

Accounting Firm Makes Room for Chickens

When North Carolina accountant Laura Harper was a little girl, her parents wouldn't let her have a pet. At age 50, however, she has three cats, two goats and 20 chickens on her three-quarters of an acre lot that she also shares with her boyfriend and two of her three children.

 Unlicensed Milwaukee Tax Preparer Charged for $1 Million Fraud

February 4, 2014 

Unlicensed Milwaukee Tax Preparer Charged for $1 Million Fraud

A Milwaukee tax preparation service filed thousands of returns based on phony claims of self-employment that generated as much as $1 million in undeserved refunds, according to the results of an undercover IRS investigation launched in 2011.