great-content-marketing-bluepr_11386132

July 25, 2014 

How Content Marketing Can Strengthen Client Relationships

By now, you’ve probably heard of “content marketing,” even if you’re not sure what it is or why it’s being talked about in the accounting industry. It’s not just jargon thrown around by marketing professionals, and it definitely has a place in your firm. Simply put, content marketing is connecting with your clients without pushing…

Taija Sparkman

magic-bullet1

July 21, 2014 

The “Magic Bullet” for Accounting Firms

We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re…

Scott Cytron

hiring-cloud-431x1481_11574962

July 21, 2014 

Attracting and Recruiting a New Generation of Accountants

In order to continue the long-term success of an accounting practice, it’s crucial for CPAs to invest in the screening, interviewing and relationship development with up and coming accounting professionals. As the class of 2014 just received their diplomas, there is a host of fresh talent equipped with technology experience, new ideas and the drive…

Amy Vetter

biltrust1

July 17, 2014 

Billtrust Acquires Open Scan Technologies

Outsourced billing services provider Billtrust has acquired cash application software development company Open Scan Technologies, Inc. Already working together under an alliance announced late last year, the combined companies will represent the first end-to-end Invoice-to-Cash infrastructure for B2B billers, dramatically increasing efficiency in the billing and payment ecosystem.

Isaac M. O'Bannon