Firm Management

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November 7, 2021 

CPE for Free at Ensuring Success

I'd like to take this opportunity to remind you that our annual live-streamed conference, Ensuring Success, is occurring on December 8 and 9. This is not like any other conference you've attended. There is no charge to attend this conference.

Gail Perry

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November 18, 2021 

Why Your Firm Needs Gated Content

If you’re new to the world of content marketing, you may have heard the term “gated content” and wondered what it is and how it can help your firm. There are many advantages to gating your content, but it’s important to understand when and how to use it.

Katie Thomas

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November 18, 2021 

Apps We Love: Nov. 2021 – Lifestyle Apps

There's no doubt COVID-19 has changed both our work and personal lives in myriad ways. As I reflect on how we have altered our day-to-day existences in the past year and a half, I find there are apps I have incorporated into my daily life that I didn't...

Gail Perry

BPM-Standard-Logo-RGB-Red-300dpi

November 17, 2021 

Accounting Firm BPM Elevates Eight to Partner

BPM LLP, one of the 50 largest public accounting and advisory firms in the country, has announced eight new partners: Jamie Emerson-Heery, Rono Ghosh, Meredith Johnson, Kemp Moyer, Ryan Musser, Javier Salinas, Will Tanem and Catherine Wong.

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November 17, 2021 

How to Create a Lead-Generating YouTube Channel

If your firm isn’t leveraging a YouTube channel for its brand, you may be missing out. According to HubSpot, in 2021, “84% of video marketers say video has been effective for generating leads.” Benefits of YouTube for B2B Marketing When your video channel is optimized—meaning with keyword-focused titles and descriptions—you can reach a wider audience...…

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November 16, 2021 

Why Are U.S. Small Businesses Slowest to Adopt Better Technology?

Simple changes in habits and process could prove more effective than costly educational campaigns in helping small businesses take advantage of digital technology’s benefits, according to behavioral science research conducted by Xero, the global small ...