Article

March 10, 2020 

In a competitive job market with up to five generations in the workforce, companies of all sizes must be able to attract and keep great people. That's where benefits come in. Is your benefits strategy relevant across multiple generations?

March 3, 2020 

AICPA News is a roundup of recent announcements by the association.

March 3, 2020 

You may have been so busy during tax season that you’ve not been focusing on your marketing initiatives for summer. Unfortunately, now’s the time to be thinking about it.

Becky Livingston

February 24, 2020 

When where you work is actively working against you, it takes time out of your day and increases your frustration and anxiety. As such, it’s important to play an active role in creating a space that helps rather than hurts you.

Amy Vetter

February 20, 2020 

I’ve started working with my clients to help them develop 10-year personal finance plans for the new decade and have quickly found how few people really, seriously look that far ahead. And while 10 years isn’t a lifetime, it’s a good place to start ...

Gail Perry

February 19, 2020 

Today, many accounting firms have ramped up marketing programs for their firm, including a more prominent social media presence, more aggressive direct mail advertising, and increased email marketing campaigns hoping to drive new business to their firm.

Mary Girsch-Bock

February 19, 2020 

The members of the Accounting Thought Leader Symposium have elected David Cieslak, CPA.CITP, CGMA, GSEC, accounting technologist and chief cloud officer and executive vice president with RKL eSolutions, into CPA Practice Advisor’s Accounting Hall of Fame. The announcement was made during a presentation at the 2020 meeting of the Thought Leader Symposium, an accounting think tank...…

Gail Perry

February 18, 2020 

We live in an era of convenience, and that goes for meetings as well as everything else. There’s simply no excuse to insist that everyone gather in person for a meeting, nor is there reason to be frustrated with the chaos of a conference call when too many people are on the line, like the...…

Gail Perry

February 17, 2020 

We are in the business of building relationships. No matter how advanced technology becomes, at the heart of the accounting profession, we are people of our people—our clients. That means face-to-face meetings with clients are still ...

Darren Root, CPA, CITP, CGMA

February 17, 2020 

Expense Management has always been important, but in recent years, the surge in company travel has found more businesses scrambling to find a way to continue sending their employees where they need to be, but doing so in more cost-effective manner.

Mary Girsch-Bock

Accounting February 15, 2020 

This column will go through some of the gear I carry with me when working out of the office. As someone who spends over 100 days a year traveling, I don’t have the option of waiting until I get back to the office to deal with most things.

Brian Tankersley

February 14, 2020 

AICPA News is a roundup of recent announcements from the American Institute of Certified Public Accountants.

Isaac M. O'Bannon