Article

afsblogo_10358678

July 18, 2016 

Easy-to-Build Website Keeps Tax Pro And Her Clients Connected

The firm serves mostly smaller businesses, including Sch. Cs, partnerships and S-Corps, along with a sizable client base of individual tax returns, many from the active and retired military community in the area. To meet the needs of her clients, she ...

042915MF029 NYAccounting 1  5787ca31b9c94

July 14, 2016 

New York Show Focuses on CPA Relevance

The tone at July's New York Accounting Show & Conference reflected a concern in the accounting profession about the commoditization of services and what CPAs will do when computers have taken over much of the day-to-day work. It appears an actual fear ...

Gail Perry

roijohnston_10277799

July 12, 2016 

Change for Change Sake? Or ROI?

For some of your organizations, this is the time you are upgrading to Windows 10 and the latest Office 2016. For others, you have decided to stand pat with your Windows 7 and Office 2010 implementation. Part of my purpose in writing this column month ...

Randy Johnston

website1_11249474

July 11, 2016 

Ten Tips for Accounting Firm Websites

No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.

Sandi Smith Leyva

video marketing 577e85a0d6202

July 7, 2016 

How Accountants Can Use Video Marketing

Using video is the next best thing to being face-to-face with prospects. It allows your prospect to get to know you in a very unobtrusive way with no risk to the prospect. It also produces amazing results when it comes to search engine rankings.

Sandi Smith Leyva