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Marketing word cloud

December 14, 2020 

5 Pre-Busy-Season Marketing Campaign Strategies

Now’s the time to begin ramping up your marketing efforts for what looks to be a very busy 2020 tax season. Some of these items take minutes to implement, while others could take a week or two of planning, development, and execution. Search Engine Optimization (SEO) When was the last time someone reviewed the keyword...…

Becky Livingston

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December 11, 2020 

Finding Growth Opportunities in Challenging Times – Increasing Client Interest in New Services

,” which identified the services clients most valued from their accountants. The report was based on survey responses of more than 650 accountants and business professionals across the country. Growing as an accounting firm requires identifying and understanding the services your client base most wants and needs. Among small businesses, the biggest pain points consistently...…

Jeannie Ruesch

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December 11, 2020 

Building a Trusted Advisor Toolbox

Technology is commoditizing traditional accounting firm services, decreasing billable hours and motivating firms to build their advisory and consulting service offerings. But making this leap requires a different set of tools than those used for ...

Sandra Wiley

 Key Tax Law Changes for Tax Year 2020

December 9, 2020 

Key Tax Law Changes for Tax Year 2020

This past year has been a busy one on the tax legislation front with the following tax bills passed by Congress: Coronavirus Aid, Relief and Economic Security (CARES) Act; Families First Coronavirus Response Act; Setting Every Community Up for ...

Mike D'Avolio

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December 4, 2020 

2021 IT Predictions and 2020 Results

Not one of us could have predicted the year 2020 would turn out to be, but almost everyone would agree that we are hoping 2021 will bring a return to some degree of normalcy in our day to day lives. The good news is that throughout the ongoing ...

Roman Kepczyk

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December 4, 2020 

Gratitude and Self-Care During the Holidays

There’s no denying that the holiday season is going to look a whole lot different this year. Without widespread immunization from Covid-19, which is still months away at minimum, mass travel and large gatherings will be limited. However, just because our holiday calendars look different, doesn’t mean the holiday spirit needs to take a year...…

Amy Vetter