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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

 Jessica E. McClain, CPA, CITP, CISA, PMP, CGFM – 2022 “40 Under 40” Honoree

October 26, 2022 

Jessica E. McClain, CPA, CITP, CISA, PMP, CGFM – 2022 “40 Under 40” Honoree

Jessica E. McClain, CPA, CITP, CISA, PMP, CGFM – 2022 40 Under 40 Honoree Chief Financial OfficerGirl Scouts Nation’s Capitalhttps://www.gscnc.org/ 11 years in public accounting working for firms such as KPMG, LLP and Grant Thornton, LLP Part-Time Adjunct Accounting Professor at Nichols College 2022 Outstanding Accounting Leader of the Year – NABA DC Chapter 2022...…

 Alexandria Romero, CPA, MPAcc – 2022 “40 Under 40” Honoree

October 26, 2022 

Alexandria Romero, CPA, MPAcc – 2022 “40 Under 40” Honoree

Alexandria Romero, CPA, MPAcc – 2022 40 Under 40 Honoree Director of FinanceCity of Pueblo, Coloradohttps://www.pueblo.us/ LinkedIn: https://www.linkedin.com/in/alexandria-romero-cpa/ 2022 Outstanding Young CPA Award; American Institute of Certified Public Accountants Ÿ2022 Colorado State University Department of Accounting Hall of Fame inductee 2022 Leadership Pueblo graduate; Greater Pueblo Chamber of Commerce Ÿ2021 CPA Practice Advisor, 40 Under...…

 Kenneth Healy, CPA – 2022 “40 Under 40” Honoree

October 26, 2022 

Kenneth Healy, CPA – 2022 “40 Under 40” Honoree

Kenneth Healy, CPA – 2022 40 Under 40 Honoree PartnerDiversified Financial Solutions PChttp://www.dfspc.biz/ Received the Naugatuck YMCA Robert Whittemore (Unsung Hero) Award in 2014 Recognized by the Connecticut Alliance of YMCAs for the active involvement, tireless dedication, and continued support of the Naugatuck YMCA with the Salute to Volunteers award in 2015 Named one of...…

 Jin Chang, MBA – 2022 “20 Under 40” Top Influencer

October 25, 2022 

Jin Chang, MBA – 2022 “20 Under 40” Top Influencer

Jin Chang, MBA – 2022 20 Under 40 Top Influencer CEO & Co-FounderFieldguidehttps://www.fieldguide.io/ Jin is a practitioner-turned-entrepreneur who is passionate about driving efficiencies and reimagining collaboration for the assurance and advisory industry. His interest in automating complex workflows started at EY, where he practiced across assurance and advisory and learned first-hand the extensive opportunities for...…

 Jeff W. Wilson II, CPA, PFS, CGMA, CFE, CDFA – 2022 “40 Under 40” Honoree

October 25, 2022 

Jeff W. Wilson II, CPA, PFS, CGMA, CFE, CDFA – 2022 “40 Under 40” Honoree

Jeff W. Wilson II, CPA, PFS, CGMA, CFE, CDFA – 2022 40 Under 40 Honoree Owner/PrincipalThe W2 Group, LLChttps://www.wiicpas.com/ Jeff is a frequent presenter at workshops and seminars on small business, very passionate about helping minority-owned companies to learn and become certified 8a Minority-owned businesses under the small business administration. He was named 40 under 40...…

 Shalin (Shawn) Parikh – 2022 “20 Under 40” Top Influencer

October 25, 2022 

Shalin (Shawn) Parikh – 2022 “20 Under 40” Top Influencer

Shalin (Shawn) Parikh – 2022 20 Under 40 Top Influencer Founder and CEOEntigritywww.entigrity.com Shawn co-founded Entigrity in 2014 and today, the company is a global leader in providing offshoring solutions for accounting firms. Entigrity is a preferred offshore partner for 30 out of the top 100 U.S. accounting firms. With a large workforce of 2,000+...…

 Liz Mason, CPA, MSIM – 2022 “40 Under 40” Honoree

October 24, 2022 

Liz Mason, CPA, MSIM – 2022 “40 Under 40” Honoree

Liz Mason, CPA, MSIM – 2022 40 Under 40 Honoree CEO & FounderHigh Rock Accountinghttps://highrock.co/ Liz Mason is a serial entrepreneur, a giant nerd, and an involved accounting vanguard. She is CEO and Founder of High Rock Accounting, Rebel Rock, and Phantom Lab. Before diving into entrepreneurship, Liz worked as a Tax Manager for international...…

 Nick Pasquarosa, MST – 2022 “20 Under 40” Top Influencer

October 24, 2022 

Nick Pasquarosa, MST – 2022 “20 Under 40” Top Influencer

Nick Pasquarosa, MST – 2022 20 Under 40 Top Influencer Founder & CEOBookkeeper360https://bookkeeper360.com/ Nick is an entrepreneur with a passion for technology and accounting. He started his career at the age of 16 as a local bookkeeper and realized how small business owners struggle with managing finances. Nick began integrating technology to help simplify and...…