Latest Articles

 Accountants Must be Technology Consultants, Too

October 5, 2009 

Accountants Must be Technology Consultants, Too

Accountants are their clients’ most trusted business advisors, but what accounting professionals often don’t expect is how many of their clients will also turn to them for technology advice. For clients, it makes sense: Since clients ask their accountant which bookkeeping and other programs to use, they’ll also turn to him or her for advice...…

Isaac M. O'Bannon

 5 Ways to Position Yourself as an Expert

October 2, 2009 

5 Ways to Position Yourself as an Expert

Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…

Scott Cytron

 5 Keys to Effective Marketing & Branding

October 1, 2009 

5 Keys to Effective Marketing & Branding

Please join me in a thought experiment. Think of the name of your favorite restaurant. Just think of the name. Try not to think about the food, the service, the ambiance or the dessert. For me, it is impossible to keep it just to the name. As soon as I think of the Flea Street…

Rene Lacerte

 2009 Review of W-2/1099 Compliance Systems

October 1, 2009 

2009 Review of W-2/1099 Compliance Systems

Many small businesses and household employers still lack a system that provides year-end wage and information reporting, fortunately, there is an abundance of inexpensive systems available specifically for W-2 and 1099 processing.