Latest Articles

July 27, 2012 

Niche marketing isn’t a new concept. It’s a sound and proven business model that’s been around for years, yet has only recently started to bubble up in the accounting profession.

Kristy Short, Ed.D.

July 27, 2012 

Build Your Firm – Website Development & Internet MarketingWebsites.BuildYourFirm.com   Best Fit: Build Your Firm is a good fit for firms that want to outsource both the design and written content in the process of building a completely customized website, especially those highlighting a particular specialization or industry niche. Strengths Recently increased number of e-mail...…

Dustin Wheeler

July 27, 2012 

AFSB Accounting and Financial Site Builderwww.afsb.net Best Fit:Firms adding their own content to a template-based solution at a low cost. Strengths With a basic monthly subscription fee of $29.99 and a 20% discount if paid annually ($288/year, effectively $24/month), AFSB is the least expensive web builder among the products reviewed after the discount. Over 120...…

Dustin Wheeler

July 27, 2012 

Like all technology, POS/Retail Systems change faster than many business owners are prepared for.

Mary Girsch-Bock

July 27, 2012 

CPAsites, LLC — CPAsites.comwww.cpasites.com Best Fit:CPA firms that want a unique design or features that other template-based providers do not offer. CPAsites.com takes pride in being 100% CPA-owned and managed, which gives them the ability to relate to the online needs of CPA firms. Strengths CPAsites does not use pre-designed templates, so all websites are...…

Dustin Wheeler

July 27, 2012 

AccountantsWorld — Website Reliefwww.AccountantsWorld.com Best Fit:Small accounting practices, particularly those using the AccountantsWorld Power Practice suite, who will benefit from integration with professional programs and client portals. Strengths There are hundreds of templates with an unlimited number of combinations to choose from. Free unlimited support and web-based seminars. Seamless integration with the AccountantsWorld online applications....…

Dustin Wheeler

July 27, 2012 

Digital devices have always had a love-hate relationship with the power needed to operate them. In addition to low battery life and power failures, there is the insidious “power spike” that seemingly can be caused by anything from a passing storm to a cat rubbing up against your leg.

Dave McClure

July 27, 2012 

With the revamped point of sale product from QuickBooks, they have succeeded in expanding their market considerably.

Mary Girsch-Bock

July 27, 2012 

The niche business model is a hot topic these days, and for good reason. Firms that have adopted this model are enjoying standardized processes, higher revenues, and operating at peak efficiency.

Darren Root, CPA, CITP, CGMA

July 27, 2012 

Google has long been the undisputed default search engine, far exceeding competitors like Yahoo!, Bing and an assortment of lesser known websites. But just as Google’s search functionality is mimicked or outright plagiarized (imitation being flattery, of sorts), the company faces challenges similar to those faced by Microsoft and giant corporations in other industries. That...…

Isaac M. O'Bannon

July 27, 2012 

Wasp Barcode Technologies — QuickStore POS Standard Edition866-547-9277www.waspbrcode.com   Best Fit: QuickStore is a scalable product that will work well with retailers of any size. Currently, QuickStore is not recommended for grocery stores or restaurant businesses. Strengths Product is extremely scalable and suitable, with 3 versions available Slight learning curve means quicker system setup and...…

Mary Girsch-Bock

July 27, 2012 

A paperless accounting practice is in many regards very similar to one based on paper, although it will be much more efficient if good practices and standards are implemented during the transition to paperless. Many firms start the move to paperless by scanning documents and storing them on a hard drive in some sort of...…