Latest Articles

abak_10369259

September 8, 2011 

Abak Software — Abak Time & Billing

888-849-8059 www.abaksoftware.com   2011 Overall Rating 4   Best Firm Fit Small and mid-sized accounting firms, especially those integrating with certain accounting software (Sage Simply Accounting, Sage Accpac ERP, Avantage and Acomba). Strengths Three-level approval system for time & expenses. Web-based interface for a few of the program’s functions. Potential Limitations Help file is difficult...…

Dustin Wheeler

Liberty World Trade Center 59b2ccb105b5f

September 7, 2011 

Remembering September 11, 2001

I wasn’t in New York City 10 years ago. My first visit wasn’t until 2003, on a fall day similar to when I watched the towers fall on tv. In July 2003, I went to Ground Zero, well- as close as I could get, about half a block.

Isaac M. O'Bannon

 Are PR Agencies Worth It, or “Who is Managing Whom?”

September 6, 2011 

Are PR Agencies Worth It, or “Who is Managing Whom?”

I had a very interesting conversation last week with a colleague in an accounting firm about PR agencies. She knew I had previously worked in two agencies, so she wanted my input as to whether I thought PR agencies were worth the cost. That got me thinking that if she had some questions, others might...…

Scott Cytron

 WTC: In Their Own Words

September 6, 2011 

WTC: In Their Own Words

I wasn’t in New York City 10 years ago. In fact, my first trip to the city wasn’t until 2003, on a fall day similar to what I saw two years earlier, when I watched the towers fall on tv. In July 2003, I went to Ground Zero, well- as close as I could get,...…

Isaac M. O'Bannon

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September 1, 2011 

7 Easily Missed SEO Opportunities

Search Engine Optimization, or SEO, is a collection of tactics that are applied to your website to help it rank better in the results when people use searches to find people and businesses they need. SEO, as an industry, literally changes every day. Search engines, like Google, constantly tweak how they rank and present search…

Justin Spencer

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September 1, 2011 

Creativity at Work: A Different Kind of Auditor, a Different Kind of Firm

Accountants and accounting firms have long suffered from the false stereotype of being stodgy, even predictable and boring. Even more so, the auditor: that truly numbers-focused researcher of data whose sole purpose is to determine the propriety of an organization’s financial reporting and their internal controls over financial reporting. Perhaps only actuaries are more maligned…

Isaac M. O'Bannon

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September 1, 2011 

Someone Knocking at the Door?

As the regular readers of this column know, I like to reference rock’n’roll from the 70s. This time, as I sit down to write my column about listening to your customers, one of my favorite songs from the Wings comes to mind.

Rene Lacerte

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August 31, 2011 

Websites: Your New Front Door

Most of us have built our businesses based on relationships. Some have built a reputation around a specific expertise. Others have built a business based on service levels. All of these strategies are still extremely important, but an increasingly important factor in the last 15 years is being found on the web. Many of us…

Randy Johnston

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August 31, 2011 

Marketing from Square One

For firms new to marketing, it’s best to take it one day (and project) at a time Marketing is starting to get its due attention in the profession. Firm leaders understand the importance of consistent, frequent communications with prospects and clients in order to grow a successful, profitable business. However, while many are stoked about...…

Kristy Short, Ed.D.

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August 31, 2011 

6 Key Senses to a New World of Creative Service

In Daniel Pink’s popular book, “A Whole New Mind: Why Right-Brainers Will Rule the Future,” he discusses the seismic shift in thinking and service from the left-brained logical thinkers to the right-brained non-linear holistic thinkers. The first group thinks in order, the latter thinks outside of the box. This book is really an eye-opener and...…

Jason Blumer

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August 30, 2011 

What About Tablets Now?

The sudden death of the HP Touchpad tablet sparked a firestorm this week that only got worse when the company dropped the price to only $99 and sold off nearly all of the rest of its inventory. Granted, the Touchpad was at best a lackluster me-too product in a field that has now become saturated....…

Dave McClure