Latest Articles

 In-Firm Considerations in Marketing Technology

November 9, 2012 

In-Firm Considerations in Marketing Technology

8839 With information technology our primary focus, there is no way I can claim to be an expert at marketing for accounting firms. However, during the normal course of consulting with firms, we allocate a portion of our interview time in every firm to explore how information technology decisions can impact that firm’s marketing efforts,...…

 Record Attendance at Thomson Reuters’ 32nd Annual User Conference

November 8, 2012 

Record Attendance at Thomson Reuters’ 32nd Annual User Conference

Conference offers roundtable discussions and keynote presentations by profession leaders and motivation experts. This year’s roster of keynote speakers includes Jon Baron; consultant Gale Crosley, CPA; and Connie Podesta, a motivational speaker, author, media personality, and comedienne.

 Align IT Strategy with the Firm Vision

November 8, 2012 

Align IT Strategy with the Firm Vision

Keeping up with the changing landscape of technology is challenging and more so when you don’t have the proper IT governance structure in place. What exactly is IT governance and how should a firm go about it? Let’s start with the AICPA’s definition of IT Governance:

Jim Boomer