Accounting February 28, 2026
Voting Opens for 2026 Readers’ Choice Awards!
Voting in the 2026 Readers’ Choice Awards is now open. Readers can vote for the programs, hardware, services, and other technologies they use and trust.
February 26, 2019
Six Pointers for Your Firm’s Social Media Strategy
5748 In my August 2010 column, I offered some tips for improving email management (www.CPATA.com/go/2894), with the most overriding bit of advice being that, with the ever-increasing amount of email modern professionals receive, it’s more important than ever to be proactive at controlling that influx of communication. This isn’t just for tax and accounting pros,...…
February 26, 2019
Tracy Gaspardo Mortenson, J.D., CPA — 39 (God help me)
Director, Federal and State Tax, CCH, a Wolters Kluwer business City/State: Riverwoods, IL Education: J.D., Georgetown University Law Center, J.D.; B.S. in Accounting, University of Illinois Civic Involvement: Glenview Youth Baseball, Volunteer Our Lady Perpetual Help Hobbies: Jogging, softball, painting, remediation and dispute resolution for those under 8, tennis, travel, coaching Children: I have two...…
February 26, 2019
Dean Sengstock, CPA — 36
Managing Director & Partner, RSM McGladrey, Inc. & McGladrey & Pullen, LLP Bloomington, MA Education: Master of Business Taxation, University of Minnesota – Carlson School of Management; BS University of Wisconsin – LaCrosse Professional Associations/Memberships: AICPA, MNCPA Hobbies: Golf, Snowmobiling, Travel and Reading Cell phone: iPhone Favorite app: Urbanspoon – I travel a lot and...…
February 26, 2019
Tanya Rose — 38
Director of Product Management – Tax Solution Set, CCH, a Wolters Kluwer business Riverwoods, IL Education: BA Communications, MBA, Roosevelt University Professional Associations/Memberships: PDMA (Product Development and Management Association); Pragmatic Marketing Certified, NAFE – National Association of Female Executives Hobbies: Time with my family, reading, snowboarding, boating & wakeboarding. Cell phone: iPhone Favorite app: The...…
February 26, 2019
Actions Speak Louder Than Words
4970 Have you ever Googled your name or your firm’s name? If not, you should. This is exactly what each of your prospective customers will do. Soon, if not already, customers will look to Facebook or LinkedIn to gather more information about you. The Web is how we learn today. Increasingly, it is how we...…
February 26, 2019
Are You Building Sustainability?
2682 I keep seeing the statistic that 75 percent of accounting professionals are expected to retire in the next 12 years. Whether this stat is spot on or a bit exaggerated, the fact remains that many of us are planning on hanging it up, roping it in, and leisurely riding off into the sunset in...…
February 26, 2019
Branding Your Firm on the Cheap and at Warp Speed
7831 By Scott Cytron, ABC Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money...…
February 26, 2019
40 Under 40 Fun Facts
Innovation is his middle name… Well, actually it’s Jason Blumer’s middle title. He is the Chief Innovation Officer for Blumer & Associates, CPAs, PC. The iPhones have it. More of this year’s 40 Under 40 Honorees use iPhones (17) than any other brand. BlackBerrys are second in popularity with 13. The new Android platform...…
February 26, 2019
Payroll Review Corrections
In our September 2010 issue, the pricing for two of the vendor products reviews were incorrectly listed for clarification purposes, we have included those below. On page 10 of the issue, Intuit Online Payroll pricing was listed incorrectly. Additional employees costs 50 cents each. Red Wing Software’s CenterPoint Payroll pricing begins at $1.39 and includes...…
February 26, 2019
5 Tips to Optimize Your Internet Use
4338 Over the past several months, I’ve been addressing issues involving “information overload” and how to more strategically use the communication tools and other technologies that seem to be increasingly controlling us and our time. From email to smartphones, general Internet usage, social media and instant communications like chat and text, we are seemingly inundated...…
February 26, 2019
Why Search Engine Optimization Matters
7984 Search engine optimization (SEO) is about marketing your accounting practice on the Internet by improving the volume and quality of traffic to your website from search engine results pages. In other words, it’s about getting your website found on the Internet when someone is hunting for your services by going to Google, Yahoo! or...…
February 26, 2019
The Mac-Friendly Practice
From the December 2010 Issue From iPhones and iPods to iPads and MacBooks, Apple’s lines of computers and other electronic devices continue to grow in popularity. While consumer technology publications have noted the increased adoption of Macintosh systems for personal use, the pages of this magazine have also occasionally delved into the Mac side of...…