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New National Ad Campaign Highlights CPAs’ Trusted Expertise

Accounting June 9, 2026 

New National Ad Campaign Highlights CPAs’ Trusted Expertise

The American Institute of CPAs launched a national brand campaign Tuesday championing the CPA profession, with trust as the central theme.

Jason Bramwell

Featured Articles

June 9, 2026  

Accounting Undergrad Enrollment Continues to Trend Upward, Data Shows

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TaxDome Launches Kiosk: The In-Person Client Experience, Now Digitally Integrated

June 9, 2026  

People Are Using AI to Do Their Taxes. Nobody Is Checking the Work

June 9, 2026  

Smith + Howard Receives ‘Significant’ Outside Investment From TPG

June 9, 2026  

Should You Take a Buyout at Work?
5 Ways Firms Can Support Entrepreneurs in 2024

Advisory February 1, 2024  Sponsored

5 Ways Firms Can Support Entrepreneurs in 2024

The primary focus for small business owners in 2024 is generating more revenue, with many small businesses wanting to add to their payrolls.

Scott Cytron

Intuit ProConnect Tax + QuickBooks Online = Timesaving Cloud Solution

December 12, 2023  Sponsored

Intuit ProConnect Tax + QuickBooks Online = Timesaving Cloud Solution

The Books to Tax feature is not new to ProConnect Tax, but there are a number of new features with the new release for tax year 2023.

QuickBooks Money Offers Subscription-Free Payments and Banking for Small Businesses

September 27, 2023  Sponsored

QuickBooks Money Offers Subscription-Free Payments and Banking for Small Businesses

Intuit recently announced the debut of QuickBooks Money, a new, all-in-one payments and banking solution with no monthly fees or minimum balance requirements that gives small businesses complete control of their money from anywhere.

Introducing Intuit Assist for QuickBooks, A Trusted Business Assistant by Your Side

September 6, 2023  Sponsored

Introducing Intuit Assist for QuickBooks, A Trusted Business Assistant by Your Side

When it comes to things like managing cash flow, finding customers, and growing their business, small business owners have to make important decisions that can have a significant impact on their success.

 Advisory in Your Firm: Price, Process, and Getting Started

July 27, 2023  Sponsored

Advisory in Your Firm: Price, Process, and Getting Started

Advisory is a year-round process; as you get ready for tax year 2023, now is a great time to update tax planning with higher-value tax advisory services.

Scott Cytron

GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp

June 1, 2023  Sponsored

GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp

Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.

How to Know it’s the Right Time to Move Clients to QuickBooks Online Advanced

March 29, 2023  Sponsored

How to Know it’s the Right Time to Move Clients to QuickBooks Online Advanced

You want your clients to have a seamless experience you can manage and the client can use with ease, while also using the data to help the client grow their business.

PayPal and Venmo Now Available as Trusted Payment Methods within QuickBooks Online

January 31, 2023  Sponsored

PayPal and Venmo Now Available as Trusted Payment Methods within QuickBooks Online

PayPal and Venmo, two of the most popular ways for consumers to pay, are now integrated with QuickBooks Online. For your clients, that means online checkout includes options to...

Intuit Unveils New Product Experiences and Celebrates 25 Years of the ProAdvisor Program at QuickBooks Connect 2022

December 8, 2022  Sponsored

Intuit Unveils New Product Experiences and Celebrates 25 Years of the ProAdvisor Program at QuickBooks Connect 2022

Restaurateur and chef Carla Hall emceed as Williams, Gladwell, and Sinek inspired a sold-out crowd of more than 3,000 QuickBooks partners at the ARIA Resort and Casino in Las Vegas.

Intuit Develops Team and Strategy to Take Accountants to the Next Level

November 4, 2022  Sponsored

Intuit Develops Team and Strategy to Take Accountants to the Next Level

Intuit is focusing its efforts to help grow your practice and scale your impact, equipping you with the accountant-specific products, tools, and programs you need to be more efficient ...

New! Intuit Tax Advisor Delivers Innovative Tax Planning and Tax Strategies

October 6, 2022  Sponsored

New! Intuit Tax Advisor Delivers Innovative Tax Planning and Tax Strategies

With the integration between Lacerte and ProConnect Tax, client data is automatically mined to bring significant time savings to your practice and more accurate tax projections for your clients.

QuickBooks Online’s Business View: Simple, Efficient, and Personalized

September 2, 2022  Sponsored

QuickBooks Online’s Business View: Simple, Efficient, and Personalized

When it comes to your practice, and keeping clients happy and set up for success, you need a system that not only saves time and ...

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