Firm Management
How Firms Can Better Package Advisory Services
Deciding to offer advisory services is easy, but where do you start? Packaging is a great way to present these new services to clients in a familiar and appealing way.
![Katie-Picture-for-Team-Page[1]](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2013/05/Katie_Picture_for_Team_Page_1_.6196bc86bd0a9.png)
Katie Thomas
Founder and Owner, Leaders Online
Katie Thomas, CPA, is the founder and owner of Leaders Online LLC. She is a digital marketing strategist, content creation expert, and national speaker. Katie’s superpower is helping you implement the right marketing strategies to reach your target audience in a way that you’re sure to captivate their attention, cultivate a genuine relationship, and grow your business. Prior experience includes working for two of the largest professional service firms in the world and graduating as valedictorian and summa cum laude from the University of Kansas with a bachelor’s and master’s degree in accounting.
Read more
Small Business
5 Ways To Help Your Clients Increase And Manage Their Cash Flow
One of the simplest ways to increase cash flow for any business is to adjust product or service pricing. When was the last time your clients raised their prices to account for ...
Firm Management
8 Actionable Digital Strategies to Grow Your Accounting Firm this Year
If you’re like many other firms, you may not know where to start with digital marketing. Here are eight strategies to help you grow your firm this year.
Firm Management
4 Reasons Firms Should Use an Automated Marketing System
Money is the cornerstone of your business, right? You work hard, offer your clients an excellent service, and maybe your marketing strategy (even if that strategy is referrals) has your client pipeline near capacity.
Firm Management
Why Your Firm Needs Gated Content
If you’re new to the world of content marketing, you may have heard the term “gated content” and wondered what it is and how it can help your firm. There are many advantages to gating your content, but it’s important to understand when and how to use it.