Digital solutions platform Practice Panda has launched its new Content Hub, a tool that brings various forms of expert tax content together into one convenient, easy-to-navigate destination at no additional cost to its subscribers.
The Content Hub organizes a tax or accounting firm’s subscribed Practice Panda content into a modern digital experience that brings the most important topics to the forefront throughout the year, the St. Petersburg, FL-based company said on Monday.
Depending on a firm’s subscription, available content can include weekly tax tips, client update newsletters, tax videos, articles, tax and finance resources, featured content, trending topics, and more.
New content automatically appears in the Content Hub as it’s published, helping firms keep their websites fresh and informative without having to manually add each new resource, Practice Panda says.
“Our goal with the Content Hub is to provide firms a content-rich experience for their clients that matches their expertise,” Practice Panda CEO Steve Enzler said in a statement on Aug. 31.
Practice Panda subscriptions are low-cost content solutions that create opportunities for tax and accounting practitioners to cut marketing hours while educating their clients on necessary information.
The Content Hub helps firms make this content easier to discover while creating more opportunities for clients and prospects to engage with the firm online, the company says.
Key features of the Content Hub include:
- One convenient destination: Clients and prospects can browse expert-created content in one place with fewer clicks, automatically adjusted for desktop, tablet, and mobile devices.
- Less ongoing maintenance: New content appears automatically as it is published, helping firms keep their online resources current automatically.
- More opportunities for engagement: Visitors who arrive for one article can easily explore additional useful resources on the firm’s website.
- More traffic back to the firm’s website: Once enabled, Practice Panda can direct clicks from emails, newsletters, social media posts, and microsites to the firm’s website, creating additional opportunities for clients and prospects to engage with the firm online.
Firms can use the Content Hub as their primary online resource center or alongside individual Practice Panda content widgets. This gives firms the flexibility to feature specific content throughout their websites while also providing one destination where visitors can explore all available resources, the company says.
The Content Hub can be added to a Practice Panda website or a website hosted on another platform.
More information about the Content Hub can be found here.
Photo caption: Practice Panda CEO Steve Enzler
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