Accounting and business solutions provider Sage has expanded its strategic relationship with Amazon Web Services, unveiled on-stage at its Sage Future event in San Francisco on April 28.
The partnership brings together Sage’s AI-powered financial technology with AWS cloud infrastructure and AI services to help small and midsized businesses modernize faster and embed agentic AI across their workflows.
According to Sage, the collaboration will explore four strategic areas:
- Expanded innovation and go-to-market initiatives to bring AI-powered financial software to more Sage customers.
- The introduction of Sage Developer Solutions on Amazon Bedrock AgentCore, available in AWS Marketplace to fast-track AI adoption.
- Seamless technology integration that removes barriers and puts AI to work for every customer.
- Accelerated migration of desktop franchises to AWS cloud to unlock speed, scale, and an agentic future.

“AI presents a massive opportunity for small and midsized businesses. But they need AI they can trust, with the right support, tools, and infrastructure to adopt it.” Sage CEO Steve Hare said in a statement. “This is what makes our collaboration with AWS so powerful. We’re making it easier and faster for our customers to have greater access to trusted intelligence, built into the way they run their business.”
“Small and midsized businesses shouldn’t have to choose between powerful technology and simplicity,” added Julia White, chief marketing officer at AWS. “Working with AWS to innovate for the AI era, Sage is building intelligent agents that customers can discover and deploy directly in AWS Marketplace, so growing businesses can move faster from day one.”
Built exclusively on Amazon Bedrock AgentCore, Sage AI Developer Solutions enable businesses to put AI to work across core financial workflows. From accounts payable and cash flow management to payroll processing and compliance reporting, AI agents will automate time-consuming tasks, reduce manual effort, and help SMB owners make faster, more informed decisions, Sage says in a media release.
Sage partners will build AI agents on AgentCore, creating a growing catalog of intelligent financial automation tools available for purchase and deployment directly in AWS Marketplace.
“This gives SMB customers a streamlined, trusted channel to discover and adopt AI-powered capabilities within their existing financial systems,” Sage said.
“For SMBs running traditional desktop financial software, the path to modern, AI-enabled finance has often felt out of reach. This collaboration directly addresses that challenge. Sage and AWS are accelerating the migration of customers from traditional desktop products to cloud solutions,” the Atlanta-based company added. “This modernization pathway gives businesses access to real-time financial insights, embedded AI capabilities, and a broader range of solutions.”
The collaboration also creates a more consistent and scalable foundation for Sage’s developers and ISV partners. By building on AWS infrastructure and distributing solutions in AWS Marketplace, Sage partners can reduce integration complexity and focus on delivering industry-specific capabilities that make a real difference for the businesses they serve, the company says.
More information about Sage can be found here.
Photo credit: Sage
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