On the same day it announced hitting the milestone of 500,000 small business customers, Gusto said on April 23 that it has released nearly 75 product updates as part of its Spring Showcase.
“Small businesses are the lifeblood of the economy and they deserve technology that works as hard as they do,” Josh Reeves, co-founder and CEO of Gusto, said in a statement. “Crossing 500,000 customers isn’t just a milestone—it’s a mandate. Every one of those businesses is counting on us to be their partner on critical parts of helping them run their business, including getting payroll right every time, surfacing the right tax credit at the right moment, setting up health insurance correctly for their child, helping them manage a cash flow challenge, and much more. We obsess over helping small businesses and we strive every day to improve Gusto for our customers.”
Gusto’s Spring Showcase features updates across many parts of the Gusto product, including payroll, financials, benefits, and HR.
Gusto says its new payroll features remove unnecessary steps and catch errors before they happen:
- Automated payment routing: When an employee switches bank accounts after a failed payroll deposit, Gusto automatically detects the failure and reroutes the payment to the new account, with no manual intervention required.
- Assisted payroll prep: Gusto compares each payroll run against historical data and flags anomalies—missing entries, unusual amounts, or potential mistakes—before a run is submitted.
- Automated contractor payments: Businesses can schedule contractor payments in advance, eliminating last-minute manual entries and providing greater predictability for both the business and its contractors.
The San Francisco-based company says it’s giving small business owners and their accountants clearer, more actionable financial intelligence via the following new features:
- Gusto Money Dashboard: A new consolidated view of previous payroll amounts, upcoming costs, and live bank account balances, featuring a real-time “safe-to-pay” signal that shows whether a business is on track to make upcoming payroll on time and in full.
- Gusto Pro opportunities: Accountants receive personalized, timely recommendations for each client—from flagging retirement mandates to surfacing workers’ comp opportunities and estimating research and development tax credits.
- Expanded tax credits: Gusto automatically reviews payroll and benefits data to estimate maximum eligible credits and generate ready-to-file documents, including a redesigned interactive R&D estimate calculator and two new credits: the FICA Tips Tax Credit and the 401(k) Tax Credit.
- S corp election with AI-guided advisory: An expert-trained AI advisor on Gusto walks solopreneurs through IRS Form 2553, Election by a Small Business Corporation, to determine S corporation eligibility and model potential tax savings.
- AI-powered benefits package optimization: Gusto advisors provide personalized plan recommendations supported by AI-driven insights on cost, coverage, and provider preferences, with dental and vision benchmarks showing how a company’s offerings compare to similar businesses.
The new updates also enable small business owners to run their business anywhere:
- ChatGPT, Claude, and Slack Integrations: Gusto connects payroll and business data directly into AI-powered workflows. Owners and admins can ask questions, analyze trends, and get answers using natural language—and eligible customers can run payroll directly from the chat.
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- Redesigned mobile expenses: Employees can snap a receipt, submit an expense, and track reimbursement status in seconds within the Gusto mobile app. Admins can review and approve with equal ease, accelerating reimbursements and giving finance teams real-time spend visibility.
- Expanded Gusto mobile app: New access to compliance dashboards, tax tasks, and reporting tools puts more of the business in owners’ pockets.
- Remote I-9 verification: Available directly in Gusto, with guided form completion, E-Verify integration, and authorized representative verification for distributed teams.
- Gusto and Karbon integration: Connects Gusto Pro with Karbon’s practice management platform to automatically create payroll work items, sync pay schedule dates, and surface real-time task statuses—eliminating tool-switching for accounting firms every pay period.
For more on Gusto’s Spring Showcase and 500,000 customer milestone, click here and here.
Photo caption: Gusto Co-founder and CEO Josh Reeves.
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Tags: Gusto, Small Business, Technology
