Small business marketing and sales platform Thryv has launched Thryv Workforce Center, a solution powered by Gusto that manages payroll and automated tax calculations for small and midsized businesses directly within their existing Thryv account.
The Dallas-based company says its full-service solution does more than just calculate pay; it simplifies the entire payroll process, combining essential tools into one platform that manages a business’s human resources, taxes, and staff payments. It can also perform tasks like direct deposit and the creation of tax forms.

“Thryv is a trusted partner to over 100,000 small businesses, and when we got growing requests to add payroll functionality to our platform, we listened,” Rees Johnson, Thryv’s chief product officer, said in a statement. “Most small businesses have to add separate payroll software, but now Thryv clients have the unique advantage of managing payroll within the same platform that they use daily for their business and marketing operations.”
Core benefits of the Thryv Workforce Center include:
- Centralized employee data: Ensures all employee data and payroll information is stored in one secure, accessible location, reducing the risk of errors and saving time on administrative tasks.
- Payroll and automated tax filings: Full-service payroll for W-2s and 1099s. Businesses can easily pay employees and contractors with automatic local, state, and federal tax filings, helping to ensure tax compliance.
- Multiple payment options: Employers can opt for either check or a two-day direct deposit via Plaid Inc.
- Accessibility: Employees can update direct deposit information and access pay stubs and tax forms at any time through the employee portal.
- Simple and transparent pricing: Employers only pay active W-2 employees monthly and contractors only in the months they are paid. Unlimited payroll runs and filings are included.
- Flexibility: Can be used by businesses looking to hire their first employee or those looking to switch from another system.
“We know small business owners everywhere want to save time and reduce errors with all-in-one solutions. With the launch of Thryv’s Workforce Center, more small businesses in home services, healthcare, legal, and more now have a new option to manage their team and their business in one place, ” said Yi Liu, general manager of Gusto Embedded. “We’re thrilled they partnered with Gusto Embedded to build a payroll product specifically designed for their customers within Thryv’s platform.”
More information about the Thryv Workforce Center can be found here.
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Tags: Human Resources, Payroll, Small Business, Technology, Thryv