Constant Contact, a marketing solutions provider for small businesses, announced Thursday the release of Catalyst, a new agentic AI marketing product that the company says works like an expert that owners hired rather than another tool they need to learn.
Catalyst plans, executes, and drives growth across marketing channels, giving small business owners expert-level work while maintaining control, Waltham, MA-based Constant Contact says in a media release.
Unlike traditional AI marketing tools that generate content or recommendations, Catalyst is designed to do the marketing work analyzing a business’s digital presence, identifying growth opportunities, building personalized campaigns, and executing across email, social, SMS and other channels, all with the business owner’s approval.
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Small business owners have a passion for what they do, but most of them don’t have the resources to hire a marketing professional—and they shouldn’t have to, Constant Contact CEO Frank J. Vella said.
“Catalyst gives them marketing expertise: it builds the plan, does the work, and learns what resonates with their specific audience, all in the owner’s voice. You stay in charge; Catalyst handles the rest. Marketing should be that simple,” he said in a statement.
Key features of Catalyst include:
- An expert in your small business: Catalyst will scan a business’s digital footprint to understand its voice, then build an itemized plan that the business can review in a chat interface, enabling brainstorming and strategy from a single prompt.
- Handles the marketing work: Helps businesses show up across email, social sites like Facebook and Instagram, SMS, ads, Google business profile, and their website. Catalyst creates the content, humans approve it, and Catalyst handles the execution on their behalf.
- Optimizes actions based on results: Marketing won’t remain static, as Catalyst ties to your business outcomes with system integrations that feed results from one week to the next, getting smarter each time.
While Catalyst does the heavy lifting, small businesses stay in complete control. They choose which channels Catalyst uses, edit anything in the proposed plan, turn off access to any channel, and approve the plan in Catalyst before it goes live, Constant Contact says.
Small business owners can join Catalyst’s early access program at constantcontact.com/catalyst.
Photo credit: Constant Contact/LinkedIn
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