Joey Reeve, CPA – 2025 “20 Under 40” Accounting Influencer
Founder & CEO
Universal CPA Review
https://www.universalcpareview.com
Recent Career Highlights:
- Founder of Universal CPA Review, a CPA exam prep platform focused on visual learning and improving student outcomes
- Built a course with video explanations for every multiple-choice question and fully visual study guides
- Helped thousands of CPA candidates improve retention and pass rates through a more efficient study approach
- Partnered with CPA firms and organizations to support employee CPA exam success and professional development
Outreach Beyond the Company:
My focus has been on improving how people learn accounting and prepare for the CPA exam. Through content, workshops, and direct engagement with students and firms, I aim to simplify complex topics and provide a more practical, structured approach to studying. I also partner with universities and state CPA societies to offer scholarships and free access to CPA prep resources, helping reduce financial barriers and support the next generation of accountants. The goal is to help more candidates pass efficiently and improve outcomes across the profession.
Professional Development Resources:
Professional Development Resources:
- Deep Work by Cal Newport
- How I Built This podcast
- CPA Practice Advisor
- Accounting Today
- AICPA resources and publications
- EdSurge
See all of the 2025 “40 Under 40” and “20 Under 40” honorees.
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