Gusto Launches New Product Focused on Solopreneurs

Small Business | August 25, 2025

Gusto Launches New Product Focused on Solopreneurs

Gusto Solo is a platform designed specifically for solopreneurs who have moved beyond the side hustle stage to full-time, significant revenue-generating businesses on their own.

Jason Bramwell

Payroll, benefits, and HR solutions provider Gusto launched a new solution on Aug. 18 built exclusively for solopreneurs called Gusto Solo. 

Gusto Solo is a platform designed specifically for solopreneurs who have moved beyond the side hustle stage to full-time, significant revenue-generating businesses on their own. The solution helps them navigate S corporation status, unlock financial advantages, and simplify compliance. 

Solopreneurs now make up more than 80% of all small businesses in the U.S., and according to Gusto’s new report on solopreneurship, they’re thriving:

  • Earning $294,000 in average revenue in year one and growing to $500,000 or more by year five.
  • Paying themselves 25% more than if they’d stayed as an employee by year five.
  • Millennials are leading the charge, seeing 25% annual revenue growth.

Key features of Gusto Solo include:

  • S corp tax savings calculator: Helps solopreneurs identify and make sense of tax savings opportunities through the S corp election.  
  • Reasonable salary calculator: Ensures they’re paying themselves a “reasonable salary” so they stay compliant with IRS policies. 
  • Automated payroll: Makes sure payroll is a breeze and they’re paying themselves compliantly. 
  • Compliance hub: A dedicated dashboard for S corps to help them navigate all things compliance. 
  • Contractor payments: On-board and pay contractors through Gusto’s contractor payments solution. 

More information about Gusto Solo can be found here.

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