Practice management software provider Ignition on June 10 unveiled early plans for what it calls “AI-powered pricing intelligence,” a brand-new functionality the company is developing.
Drawing from real billing data across thousands of services, the AI-powered pricing feature, currently in early development, will deliver artificial intelligence-powered pricing suggestions tailored for each individual service and business.
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Ignition CEO Greg Strickland provided an early preview of the company’s latest AI product innovation at AICPA Engage this week.
“Undercharging services. Underselling value. Second-guessing prices. These are problems dragging down profitability across the industry,” he said. “With AI-powered pricing intelligence, our goal is to help business owners stop guessing and start pricing with confidence. They will be able to see whether a price falls below, within, or above the expected price range, alongside the AI-suggested price for that service.”
Unlike traditional pricing tools or static benchmarks, Ignition said its AI-powered pricing insights model will provide dynamic, contextual suggestions based on specific service attributes entered by a customer. This could include the industry, service name and description, billing type and frequency, and region.
“The AI pricing suggestions will be informed by thousands of billed services to give customers real-world insights into what clients are actually paying,” Strickland stated.
Currently in early development and testing, Ignition’s AI-powered pricing intelligence is built into the proposals workflow. It shows where prices sit within the expected range and the suggested price for those services. Customers decide whether to adjust prices at their own discretion before sending the proposal.
Ignition is testing the AI-powered pricing suggestions model, with functionality subject to change in the future. The broader release is expected by the end of 2025.
In the future, Ignition envisions expanding pricing intelligence to include comprehensive, personalized pricing suggestion reports across a customer’s entire service offering, the company said.
“We’re taking our time to build a responsible and meaningful AI-pricing model that will deliver real value to our customers into the future,” Strickland said. “This is just the start in empowering service-based businesses to optimize revenue through smarter pricing and packaging.”
Ignition customers can join the waitlist to register their interest for AI-powered pricing intelligence at https://www.ignitionapp.com/product/pricing-intelligence.
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