Top 100 accounting firm BMSS said this week that it recently invested in Knuula, a Frisco, TX-based technology platform that specializes in generating engagement letters and other documents for accounting firms.
The investment from BMSS, the amount of which wasn’t disclosed, came after the Birmingham, AL-based firm said it successfully implementing Knuula over the past year.
According to Don Murphy, managing member of BMSS, the firm began working with Knuula in spring 2024 to streamline its engagement letter process, but the firm quickly recognized the platform’s broader potential.
Knuula can create complex client documents at an enormous scale, and BMSS leaders thought this presented a great opportunity to guide the platform and help facilitate its growth.
“It quickly became clear that Knuula was not only a strong solution for us but also an ideal partner in advancing industry-wide automation,” Murphy said in a statement. “Knuula has transformed how we manage our engagement letter lifecycle. The platform enables us to serve clients more effectively while automating internal workflows, saving time and enhancing the overall client experience. Investing in Knuula was a natural next step as we strive to lead the profession in innovation.”
Founded in 2018, Knuula is an end-to-end engagement letter solution. It allows users to choose from templates drafted by industry experts, customize every aspect of the engagement letter, send to all of their clients for e-signature with just a couple of clicks, and organize all of their engagement letters in one place, the company says on its LinkedIn page.
“We’ve long sought to partner with a firm focused on strategic innovation in the accounting space,” said Jamie Peebles, founder of Knuula. “To develop a perfect solution for large firms, it is ideal to have a partner that is willing to work closely together and iterate quickly. This requires constant feedback between our two teams. The IT team from BMSS worked with our development team constantly and helped us iterate rapidly. We also had consistent input from partners, managers, and administrative staff to help us make valuable changes to Knuula. BMSS was a perfect partner for us.”
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Tags: Accounting, accounting firms, BMSS, Technology
