Victoria Thayer, CPA, MST – 2024 “40 Under 40” Honoree
Founder & Principal
Novii CPA
www.noviicpa.com
Recent Career Highlights:
- Founded Novii CPA in June 2023, expanding from a solo practice to a seven-member team serving over 40 clients
- Recognized by In Business Madison as part of the 2025 Forty Under 40 list for leadership in accounting and community impact.
- Awarded the 2024 AICPA Outstanding Young CPA Award for exceptional achievements in the accounting profession.
- Ranked among the Top 50 Women in Accounting by Ignition in 2024.
- Named Madison’s Choice Favorite Accountant in 2024, with Novii CPA ranking second in the Favorite Accounting Firm category.
- Received the 2022 WICPA Young Professional Excellence Award.
Outreach Beyond the Firm:
Victoria actively contributes to her community through leadership roles in nonprofit organizations, including the Madison Reading Project and the WI Latino Chamber of Commerce. As a Latina immigrant herself, she understands the importance of providing resources to underserved communities. She has developed financial literacy initiatives, such as creating the first free Spanish-language QuickBooks Online course in Wisconsin and hosting bilingual workshops to empower Latino entrepreneurs. Her commitment to fostering financial literacy and economic empowerment extends beyond her firm, aiming to make a lasting impact on both the profession and the community.
Favorite podcasts/books/blogs/websites/magazines for professional development:
- Book The Purpose Driven Life: What on Earth Am I Here For? by Rick Warren
- Success Magazine
- Jim Rohn audios
- The Journal of Accountancy
- Accounting Today
See all of the 2024 “40 Under 40” and “20 Under 40” honorees.
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