Rose Araghchy, CPA – 2024 “40 Under 40” Honoree
President/CEO: R2 Advisors PC
www.r2.cpa
Recent Career Highlights:
Over the past year, I led the transformation of R2 Advisors PC by implementing a company-wide Integrated Thinking model, fostering decision-making that considers value creation, preservation, and erosion across short, medium, and long terms. This approach broke down silos, encouraged cross-functional collaboration, and drove innovative, holistic solutions. Our transformation also led to the establishment of R2 Catalyst Collective, an initiative focused on driving thought leadership and fostering innovation. This shift gave rise to our new tagline, “Integrated Approach, Dynamic Outcomes,” which embodies our commitment to delivering sustainable value. As a result, we achieved over 25% growth in the past year and a client retention rate nearing 90%. Our new approach has resonated deeply with clients, positioning R2 Advisors as a forward-thinking, value-driven firm committed to long-term success and industry leadership.
- What are you doing to make a difference in the profession, your community, the world?
When establishing the vision and direction of R2 Advisors, the focus was always on the broader world, not just internal stakeholders. The CPA profession plays a vital role in market stability and creating better lives for everyone. Our strategic financial solutions prioritize the well-being of individuals, society, and the world. I advocate for the profession, believing trusted advisors are the gatekeepers of market trust and stability. Beyond my firm, I actively engage with young students, collaborate with industry peers, and joined the VSCPA Technology Advisory Committee to ensure our profession stays at the forefront of innovation and societal impact.
- Favorite podcasts/books/blogs/websites/magazines that help with your professional development:
Favorite podcasts:
- WorkLife with Adam Grant
- How I Built This – Guy Raz
Books:
- A book I read early on in that really helped me think different is: Scarcity: Why Having Too Little Means So Much” is written by Sendhil Mullainathan and Eldar Shafir.
- Think Again: The Power of Knowing What You Don’t Know by Adam Grant – the major point the value of intellectual humility
Magazines and Publications:
- The Advisors Edge
- The Tax Advisor
- Journal of Accountancy
- MIT Sloan Management Review
- Harvard Business Review
See all of the 2024 “40 Under 40” and “20 Under 40” honorees.
Thanks for reading CPA Practice Advisor!
Subscribe Already registered? Log In
Need more information? Read the FAQs
