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Small Business | January 16, 2025

Swap and Avalara Partner to Simplify Cross-Border Retail Sales

The integrated offering from Swap and Avalara reduces cross-border complexity and compliance risk and ensures duties, taxes, and fees are paid at checkpoints to improve cart conversion in more marketplaces. 

Isaac M. O'Bannon

Swap, an e-commerce operating system that connects operations on one platform for e-commerce brands, has partnered with Avalara, Inc., a provider of tax compliance automation software for businesses, to enable cross-border compliance for brands selling on marketplaces and platforms globally, which includes hundreds of brands currently served by Swap, in addition to powering cross-border compliance for online marketplaces.  

The global cross-border e-commerce market is projected to surpass $9 trillion by 2032, with 28 percent of sales from companies already engaged in international e-commerce coming from cross-border commerce. The integrated offering from Swap and Avalara reduces cross-border complexity and compliance risk and ensures duties, taxes, and fees are paid at checkpoints to improve cart conversion in more marketplaces. 

“We’re thrilled to deepen our partnership with Avalara and its team of cross-border compliance experts and empower direct-to-consumer brands to access new markets across the globe, reaching their full potential,” said Cian Wright, VP of Strategic Growth at Swap.

“Swap understands the needs of their customers, and their integrated offering reduces complexity for online retail customers in many ways,” said Craig Reed, general manager, Cross Border at Avalara. “We understand that digitization of business processes is not an option, it is essential; we are proud to offer fast, accurate, and easy compliance automation solutions to our shared customers.”

Swap partners with hundreds of direct-to-consumer brands, including PANGAIA, Retrofete, Hill House Home, Drake’s, Percival, Nadine Merabi, and more. To learn more about Swap, visit www.swap-commerce.com.

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