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Retail / Point-of-Sale

Retailers and Manufacturers Can Get Tax Deduction with Product Philanthropy

If product philanthropy hasn’t been on your radar as a year-end strategy for such clients, here are some insights into why in-kind donation might be one way of boosting their bottom lines.

By Gary C. Smith.

Uncertainty is the theme for the fourth quarter for retailers and manufacturers. Many retailers stocked up early in advance of the holiday season in order to beat inflation and not be caught short as they were last year. Holiday sales are still expected to increase this year, but not at the torrid pace of last year as households grapple with rising prices.

This will likely lead to heavy discounting – in fact, we are now seeing holiday deals starting long before Black Friday. And discounting will weigh heavily on profitability.

For manufacturers, the opposite is true. Struggling to manage their inventory as delays and shortages continue in the supply chain, they have concerns that, by the time they do have inventory, the window will have closed for getting it to the marketplace.

To add insult to injury, online and retail returns are creating another headache for businesses. Generous return policies are popular with customers but, though they generate goodwill and repeat business, retailers are not exactly happy to be stuck with returned inventory, which must be inspected and repackaged. According to a CNN report earlier this year, retailers are thinking the unthinkable: Giving customers refunds but letting them keep their unwanted goods.

As a CPA, you may be hearing these woes from clients who are faced with overflowing warehouses and shelves and wondering what to do. Discount it? Sell it to a consolidator? Put it in a landfill? None of those options is particularly attractive.

If product philanthropy hasn’t been on your radar as a year-end strategy for such clients, here are some insights into why in-kind donation might be one way of boosting their bottom lines.

The in-kind solution

Those pallets and shelves of excess and returned inventory are not going to empty themselves. They’re going to take up valuable storage space and potentially drag down profitability.

The good news is, there’s a smart, easy way to turn that burden into a hefty asset, while doing something positive for the community. It’s called product philanthropy. And for C Corporations, it’s one of the best kept secrets of the IRS tax code.

Current economic conditions are straining families’ budgets, and nonprofit organizations are being called on to do more with less. For example, many schools have taken to giving students classroom supplies. Homeless shelters always need clothing and cleaning supplies. The needs are endless.

To encourage American businesses to help their communities, IRS regulations allow Regular C Corporations to take an above-cost federal income tax deduction for in-kind donations. Companies not only donate to clear out warehouse space and avoid having to deal with liquidators, but also to ensure that their merchandise will be distributed to a closed market and to meet their philanthropic goals.

A gifts-in-kind organizations make it easy for companies to make these donations. When companies donate their stock  to a gifts-in-kind organization, they don’t have to spend  valuable staff time identifying deserving charities and working out logistics. Gifts-in-kind organizations are nonprofits that collect corporate product donations and then turn them over to qualified nonprofits. They accept 100 percent of overstocked items, whether it’s a truckload or a few cartons, and makes sure those items go to qualified 501(3)c nonprofits.

For example, NAEIR gives away $100 million a year to schools, churches and other nonprofits, enabling them to stretch their budgets in an era of soaring inflation. Since its founding, NAEIR has received donations from more than 8,000 U.S. corporations and distributed more than $3 billion in products.

A reputable in-kind donation operation will not only give you a full accounting of how your donation was used; it will ensure that a client’s product doesn’t end up on the open market where its brand can be diluted. Or in a landfill.

All that and a tax deduction, too

In these challenging times, an in-kind donation may be a welcome benefit to the bottom line. Section 170(e)(3) of the Internal Revenue Code states that when Regular C corporations donate inventory to qualified nonprofits, they can receive a tax deduction equal to up to twice the cost of the donated products. 

Under the tax code, deductions are equal to the cost of the inventory donated, plus half the difference between the cost and fair market-selling price, not to exceed twice the cost.

For example, if a product costs $10 and retails for $30, the difference is $20. Half of $20 is $10. So, $10 (product cost) plus $10 (half the difference) equals a $20 deduction. As $20 does not exceed twice the product cost, it is an allowable deduction. It’s that simple.

It’s truly a win-win. Best of all, a company has the satisfaction of knowing it has helped a school or nonprofit better serve its students and clients. In addition, the positive PR generated by such generosity burnishes a company’s reputation.

Looking ahead to 2023

Matching supply and demand is like balancing on the head of a pin. Lean one way and your client can’t keep up with customer demand. Lean the other way and they have more inventory than they know what to do with.

As a Supply Chain Brain article recently predicted: “Global supply chains are unlikely to see relief from congestion, disruption, labor shortages and skyrocketing costs anytime soon.”

In response, merchandisers will continue to move away from “just-in-time” stocking strategies to create inventory buffers. But world events, changes in seasonality, shifts in consumer preference, more frequent intense weather events, inflation and dozens other unpredictable factors can completely throw inventory forecasts out the window.   

There’s no one solution to your clients’ inventory woes. In-kind donation, though, can help them clear inventory, do good for their community and achieve a significant tax break. And what CPA doesn’t want that for their clients?

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Gary C. Smith is President and CEO of NAEIR, National Association for the Exchange of Industrial Resources, the largest gifts-in-kind organization in the U.S.  Galesburg, Ill.-based NAEIR (www.naeir.org) has received donations of excess inventory from more than 8,000 U.S. corporations and redistributed more than $3 billion in products to non-profits and schools. Smith can be reached at 800-562-0955.