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Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

Accounting December 12, 2025 

Intuit QuickBooks Desktop Pricing and Open AI Relationship – The Accounting Technology Lab Podcast – Dec. 2025

In this episode of The Accounting Technology Lab, hosts Randy Johnston and Brian Tankersley analyze Intuit’s recent announcements following Intuit Connect, focusing on major QuickBooks Desktop (QBD) price increases, and Intuit’s reported $100 million annual relationship with OpenAI. The Accounting Tech Lab is an ongoing series that explores the intersection of public accounting and technology.

Brian Tankersley, Randy Johnston

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November 1, 2021 

How Accounting Firms Can Use Client Service as a Competitive Weapon

Competition is fierce in the accounting industry, with compliance services becoming commoditized and online alternatives siphoning off clients. Firms need to differentiate themselves, and the best way to do that is to provide superior client service. Read this eBook to discover: Why the accounting industry has become so competitive How mastering client service enables firms...…