The potential of remote work has long been a hot topic in many professions, but nobody could’ve predicted a pressure test for work from home (WFH) quite like the one 2020 has provided. The Covid-19 pandemic has forced everyone’s hand when it comes to remote work, making mandatory what was once optional. Accounting firms have had to adapt to a WFH reality just like everyone else. While the circumstances have been far from ideal, this year has taught us a lot about remote work. We’d all be wise to heed those lessons in the years that come, even when the pandemic is no longer a daily focus of our lives.
The fact of the matter is that remote work isn’t going anywhere, regardless of how quickly vaccines arrive and collective immunity allows us to reopen society fully. The genie has been let out of the bottle. Even when offices can reopen regularly, it’s hard to imagine a return to 40 hour work weeks spent solely within the confines of a single space. Whatever level of hybridity is right for your practice, you’ll need to rely on what you’ve learned this year to craft the best policy going forward. With that in mind, let’s take a look at the most important facts we’ve learned about remote work in the past 12 months.
The Cloud is essential
There is no bigger takeaway from this year than that cloud-enabled software is vital for modern businesses. The cloud has always been billed as allowing you to work from any device, at any place, at any time. That’s as true as it ever was, but the appeal now has added meaning. Working remotely isn’t just a convenience during vacation or a way to appeal to prospective team members; It’s also about keeping you afloat when coming to the office isn’t possible. After 2020, we know that’s not a hypothetical concern. All of your essential systems need to be cloud enabled. If they’re not, you’re tethering your business to a spot on the planet and weighing it down.
You need more than email
As workers are spread out across physical space, you need ways to keep them in touch with one another. Of course, 2020 has been the year of Zoom, so I probably don’t need to spend a lot of time explaining it. What you may have overlooked, though, is the need to create a hierarchy of communication methods. Email, the de facto method of digital written communication, can feel cluttered and formal for internal discussions. Having a chat app like Slack or Teams, or a text or SMS message thread, will increase communication and productivity while working remotely. Just make sure you delineate what is acceptable to chat as opposed to what requires a formal email.
Clients are adaptable
“Our clients won’t go for it.” That age-old expression is a classic excuse for keeping outdated practices. “Sure, we’d love to be forward-thinking,” firm leadership says, “But we fear it will have a negative impact on our clients.” Well, that excuse will no longer work. This year, clients have faced the same pressures as their accounting firms, and they’ve responded with just as much agility. Sure, your clients may not be as cutting-edge as you and they may need a little encouragement along the way, but they’re more than capable of leveraging new tech and new ways of thinking in order to achieve their goals. Now is the time to chart a new future together.
As the poet Thomas Carlye once wrote, “No pressure, no diamonds.” The past 12 months have been full of pressure, but they’ve brought with them diamonds of wisdom that will benefit our profession for years after the shadow of the coronavirus is a distant memory. At times, 2020 may have felt like a step back for your firm, but if you reflect on all this year has had to teach us, it will allow you to take many steps forward in 2021 and beyond.
Amy Vetter is a CPA.CITP, CGMA is an accomplished c-suite executive and board member with deep experience in cloud technology and transformation, creating go-to- market (GTM) strategies to scale businesses nationally and internationally. Amy has held multiple roles in Fortune 500, startup, small company rapid growth, and is a serial entrepreneur. She is well-versed in overseeing marketing, sales, customer programs, and education. Amy is also an active member of the AICPA IMTA Executive Committee where she leads the Technology Innovations Taskforce and is an AICPA CITP Champion.