How to Expand Your Accounting Firm: New Clients, New Services, or Both?
Are you ready to grow your accounting firm? If so, there are a few ways to go about it. You can expand by offering new services or by targeting a new customer demographic. Or you can do both things at once. Here’s how to know if the time is right for ...
Apr. 09, 2018
Are you ready to grow your accounting firm? If so, there are a few ways to go about it. You can expand by offering new services or by targeting a new customer demographic. Or you can do both things at once. Here’s how to know if the time is right for your accounting business to expand and how to make the expansion successful.
Is it time to expand your accounting firm?
First, ask yourself these questions to decide if your firm is ready for growth.
- Do I have steady income and a loyal client base? If you’re constantly struggling to get clients to pay, or you’re unsure whether you can make payroll from month to month, now is not the time to start anything new. Adding new services or going after a new market takes time and money. Having a loyal customer base and solid cash flow gives you a firm foundation for growth—as well as something to fall back on if your growth efforts don’t work out.
- Have clients been asking for your business to grow? Have you noticed a surge in demand for a certain kind of service? Have business clients begun to turn to you for other services, such as trademark protection and corporate compliance? Or have you noticed a lot of queries from a demographic market you don’t normally serve? These are all signs that there’s room to expand.
- Is my practice running smoothly? Don’t start anything new if your business operations aren’t seamless. You and your team should feel confident you can handle the changes and learning curve that comes with adding new clients and services.
- Are my employees on board? Before branching out, talk to your staff about why you’re making these changes and how the growth will affect them. Emphasize the long-term positive results of expansion, and make sure your team is committed to helping your accounting business grow.
Do your homework
Assuming all your ducks are in a row, your next priority is researching areas of opportunity. Start by staying current on new legislation and trends in your industry. Taking webinars, attending industry networking meetings, and surveying clients are all good ways to get ideas for new markets and services. Recently, the IRS announced a Taxpayer Advocacy Panel to identify and discuss major taxpayer concerns and improve IRS services. Joining groups like these keeps you current on new markets and client concerns.
Expand your accounting firm with new services
The number of new services possible for your accounting business is limitless, but here are a few ideas:
Business compliance services: If a number of your clients are small or growing businesses, you can add corporate compliance services such as document research and filings by partnering up with the CorpNet Partner program. CorpNet acts as your “silent partner” and takes care of compliance issues for you so you can offer these services to your clients.
Bank loan preparation: Help clients secure bank financing by adding a loan preparation service to your accounting business. Loan prep services include business plan creation, credit reports, tax returns, and financial statements—all the elements a bank wants to see with a loan application.
Business valuation: There are many reasons a business owner may want a business valuation done. The client may be looking for investors or getting ready to sell. Your valuation services would include researching business disputes, preparing financing numbers, succession planning, and mergers and acquisitions.
You can also check out CPA Practice Advisor Magazine to stay current on the latest accounting practices and trends and get ideas for new services to add.
Expand your accounting firm with a new demographic
To confirm that a certain demographic can offer a new source of business, you need to do market research. Since most of your new business will come from your local area, find out what business and consumer trends are taking place and projected in your community.
For instance, are a lot of young families moving into the neighborhood? They might need help setting up college funds for their children? Is the local population aging? That could mean more demand for retirement planning.
If you serve business clients, look at business growth trends and projections in your area. Perhaps there’s a sudden surge in high-tech startups, restaurants, manufacturing or other businesses with specialized accounting needs.
Whether you’re targeting individual or business clients, look for long-term trends that will create growth potential. Here are a few places to start:
Census.gov: The Census Bureau is the best place to start when researching demographics. Its Economic Indicators section has statistics about manufacturing trends, international sales, and more. If you want data about your local market, check the Census Bureau’s American FactFinder tool.
SBA.gov: Find information about demographics, trade, economic indicators, population and more at the SBA website.
Bureau of Economic Analysis: Visit this government website for national, state and regional economic data, and industry-specific statistics.
TrendCast: For trends in demographics and popular culture, subscribe to TrendCast, an e-newsletter delivered weekly to your inbox. Recent demographics covered include millennials, black consumers and women.
By carefully researching the many options for expansion, and choosing the right time to expand, you can grow your accounting business successfully.
Nellie Akalp is a passionate entrepreneur, business expert and mother of four. She is the CEO of CorpNet.com, a trusted resource and service provider for business incorporation, LLC filings, and corporate compliance services in all 50 states. Nellie and her team recently launched a partner program for accountants, lawyers, and business professionals to help them streamline the business incorporation and compliance process for their clients.