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October 26, 2016

The Importance of Women Supporting Women

While any and all support is important, there is a special understanding that women share - making it vital for us to advocate for each other. I love this quote from our first female Secretary of State, Madeleine Albright, who iterates, “There’s a ...

Amy Vetter

In a recent column, I explored how women and their employers can make progress toward a more even gender representation in accounting firm leadership positions. From my experience, this is a piece of a larger puzzle.

While any and all support is important, there is a special understanding that women share – making it vital for us to advocate for each other. I love this quote from our first female Secretary of State, Madeleine Albright, who iterates, “There’s a special place in hell for women who do not help other women.”

When women support each other there’s almost nothing we can’t do. As women, we are nurturing to others and aim to improve the lives of those around us. Given these qualities, here is how to be an ally for other women in your accounting firm.

Engage with women through mentorship

According to Lean In, women feel more supported and often experience more career satisfaction when they are mentored by other women. Men tend to gravitate towards other men when looking to provide mentorship because they more often have shared interests. If women do the same they’re given the opportunity to communicate on a wavelength that might feel more comfortable for them. For women at an executive level, providing unsolicited and helpful coaching to women that are new to executive level meetings or presentations gives them the real perspective and a better chance to succeed.

No matter what point you are at in your career, try to always be open to helping other women. You’d be surprised to learn how much people value your advice and support. Look for opportunities where you can offer your help to women leaders you admire as well. By helping others to succeed, it can also help your career as you will have someone at an executive level sponsoring you and fighting for your promotions.

Although these relationships can develop organically, some firms have organized mentorship or sponsorship programs. If yours does, seek it out and take advantage of it. Make sure the relationship is fruitful and not just a platform to gossip. It’s important that as women we are all fighting for each other, no matter how you feel personally. The more women that attain leadership positions, the more opportunity there is for other women – as well as the added benefit to the entire organization as they have diversified thought at an executive level.

Encourage them to go for promotions before they’re ready

Women are generally less confident than men. It’s troubling to learn that men will apply for a job when they meet 60 percent of the hiring criteria, whereas, women will wait till they meet 100 percent of the criteria. Adopting a ‘fake it until you make it’ attitude is part of what led Lisa Cines to become the first female managing partner of a top 50 firm she worked at. Help other women by giving them a confidence boost. If a female coworker is balking on a new opportunity like a promotion or a project, take the initiative to remind them of how far they’ve come. If they need a sounding board or a partner to practice a presentation on, offer to help out.

In some instances, it may just be a matter of forcing them to make the leap. I try to make a point of giving opportunities to women I work with, even before they think they’re ready. This way they take advantage of things they otherwise wouldn’t have. Even if you go for an opportunity and you don’t get it, it shouldn’t be viewed as a negative. We learn from each experience and you will gain guidance valuable feedback on the skills you are lacking so, next time the opportunity comes around, you can be more successful.

Make an effort to shout out other women

If you notice a female coworker doing exceptional work, sing it from the rooftops. This could be something as simple as highlighting their efforts at your next firm-wide meeting. If there’s a rewards or recognition system in place at your firm, put in a nomination for them outlining what they did and why they deserve it. For female managers or superiors, a simple gesture like taking out a hard-working female employee for a special dinner or lunch to celebrate them can speak volumes. People sometimes don’t know if they’re doing a good job until someone tells them, and women especially thrive with the right encouragement.

By looking for opportunities to support and advocate for our female colleagues, we can help propel them to new heights, ensure their talent is getting recognized and change the metrics of women at the top.

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Amy Vetter, CPA.CITP, CGMA is Global Vice President, Education & Head of Accounting, USA at Xero.

 

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Amy Vetter

CPA, CITP, CGMA

Amy Vetter is an accomplished c-suite executive and board member with deep experience in cloud technology and transformation, creating go-to- market (GTM) strategies to scale businesses nationally and internationally. Amy has held multiple roles in Fortune 500, startup, small company rapid growth, and is a serial entrepreneur. She is well-versed in overseeing marketing, sales, customer programs, and education. Amy is also an active member of the AICPA IMTA Executive Committee where she leads the Technology Innovations Taskforce and is an AICPA CITP Champion. Amy is a sought-after speaker, panelist, and authors articles for many national publications and online journals. Amy has inspired thousands using her experiential knowledge on the digital transformation journey, where she provides guidance on how to move to cloud technology, and also the change management necessary to be successful. As a cloud technology expert, Amy authored Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud, published by Wiley, where she provides the skills needed to transform digitally to take advantage of cloud technology and create advisory services to offer business clients. She also published the book, Business, Balance, & Bliss: How the B3 Method Can Transform Your Career and Life. Amy is a veteran speaker whose TEDx Talk continues to motivate viewers to take a more human approach to business in this digital world.

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