November 10, 2011

Flop! The National Emergency Alert System Test Fails

For all of the wailing and gnashing of teeth before it happened, you may have thought that the first nationwide test of the Emergency Alert System was something spectacular. And it was. A spectacular failure. Some television and radio stations carried it; some did not. Some cable channels aired it, while their over-the-air counterparts failed... Read more »

Dave McClure

For all of the wailing and gnashing of teeth before it happened, you may have thought that the first nationwide test of the Emergency Alert System was something spectacular.

And it was. A spectacular failure.

Some television and radio stations carried it; some did not. Some cable channels aired it, while their over-the-air counterparts failed to. Direct TV subscribers were treated to a rendition of Lady Gaga’s song “Paparazzi” instead of the test announcement. Some viewers of Comcast in Virginia were switched to the QVC network instead.

Viewers of Fox News and ESPN were told the alert was coming, but it never did. CNN had the same problem. Many TV and radio stations simply had two to four minutes of dead air.

Created in the 1950s, the EAS is supposed to be a means for the US government to inform citizens of an impending national disaster. And while that mandate has been updated through the years, the system has not. When Hurricane Katrina wiped out much of the Gulf Coast…well, the system was silent. Three planes slammed into the twin towers in New York and the Pentagon in northern Virginia…not a peep. The system was tested nationally, and we heard…Lady Gaga.

If the massive failure of the test proved anything, it is that we can lay to rest the idea that the EAS is some sort of secret “kill switch” that will allow the government to take over all broadcasting.

Further, there is something reassuring in the idea that when the nukes are raining down…when that big asteroid hits…when December 21 of 2012 gets here…

Well, at least in the last few seconds we will still know the latest sports scores.

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Dave McClure

Contributing Writer/Columnist

Dave McClure is a U.S. Air Force veteran who flew a B-52 bomber during the Cold War, then became an Air Force Information Officer to hone his skills as a writer, editor and communications manager. He has since been a consultant in business and technology for more than three decades, with degrees in applied science and Organizational Development, with an MBA in Executive Management. He has consulted with companies ranging from Microsoft to General Electric, and has held positions as an accounting software marketing director, media editor, network engineer and professional beta tester for computer hardware and software . His career includes eight years with the NASA Space Shuttle program for BFGoodrich, more than 20 years writing for business and accounting publications, and his tenure as founder and president of the US Internet Industry Association. He is a global expert on IT, Internet and management issues, and currently serves as the co-chair of the International Internet Industry Alliance.