March 7, 2011

Accounting Profession Veteran Donates Time & Resources to Promoting Anti-Bullying Campaign

Kristy Short hopes to spark cross-country participation in

Kristy Short, Ed.D.

YPSILANTI, MI – March 7, 2011 – Kristy Short, seasoned marketing and PR veteran
within the accounting profession, today announced the launch of her new
childrens book, OPERATION NICE, and supporting anti-bullying campaign. The
book’s anti-bullying theme targets elementary school-aged children, advocating
the importance of kindness and positive behavior. Short plans to visit several
schools in southeastern Michigan, offering readings and recruiting student
“ambassadors” to promote OPERATION NICE.

“I’ve been very lucky with the success of my small business, and this is one way
I can give back,” Short said. “Bullying is a huge issue, and I am passionate
about helping put an end to it.”

Short is investing a great deal of time and money to promote the OPERATION NICE
campaign. She is currently planning a lengthy speaking circuit, spanning
numerous elementary schools across southeastern Michigan.

“I have two key messages in the book that I want kids to pick up on,” Short
explained. “First, bullying is never acceptable. Second, sometimes a bully can
be a regular kid who is simply misunderstood. Overall, I want kids to walk away
with the message that we should all be nice to each other.”

OPERATION NICE is the second book in the Zanda series. The book features lead
character, Zanda Humphrey, a fourth grade scientist. OPERATION NICE introduces
Zanda’s new invention, an anti-bullying machine-the BE-BOT (Bully Eliminator –
Bio Optic Transformer).

Beyond promoting the book, Short’s bigger mission is to start a viral
anti-bullying campaign. While visiting each school, she will ask student
ambassadors to continue promoting OPERATION NICE both inside and outside of
school. As further incentive, students will receive an official Zanda Humphrey
Ambassador certificate signed by Short and an OPERATION NICE badge.

“How great would it be if the kids I talk to continue to promote OPERATION NICE
to their friends, other students, and families? That’s my hope-to keep spreading
the word and make being nice a standard in schools.and everywhere else,” Short
said.

Short’s first visit on her reading circuit will be Paddock Elementary School in
Milan, Michigan, on March 18, 2011 at 12:45 PM.

For more information on Kristy Short and the Zanda Humphrey book series, visit
www.ZandaHumphrey.com or the Zanda facebook page. Contact the author directly at
kristy@zandahumphrey.com
.

About Kristy Short & the Zanda Humphrey Series
Kristy Short, Ed.D, has been writing stories for kids since she was a kid
herself-creating her first book when she was in the 3rd grade. Also the author
of The Dirt Bottom Holler Club, a young adult chapter book, she has a clear
passion for writing creative stories about magical inventions and exciting
adventures. At the heart of all her stories is a love and necessity for active,
perpetual imagination.

The Zanda Humphrey series for young readers was created for Short’s elementary
school-aged nephew. In 2010, she was asked to participate in her nephew’s
school’s “Mystery Reader” program, and when she wasn’t able to identify a book
she wanted to read, she wrote her own. Her first book, The Big Sweet Invention,
showcased Zanda’s Cake-o-Matic, a magic cupcake-making machine. Short even
demonstrated the machine to students, complete with bubbling potions and rolling
smoke. Described by students as “the best mystery reader ever,” Short was asked
to return this year. In response, she wrote OPERATION NICE.

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Kristy Short, Ed.D.

Kristy Short, Ed.D.

Dr. Kristy Short has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing, and branding. She’s worked with hundreds of firm partners and staff to educate and help elevate brand presence for the modern era—positioning firms to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice AdvisorAccounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders to develop and publish business books and hundreds of education-based whitepapers and articles—all geared to help move the profession forward. 

Today, Kristy is also passionate about raising awareness of anxiety, depression and workplace burnout that pervade the accounting profession. She is a dedicated advocate of promoting mental wellness and self care.