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Happy Holidays to All!

Column: Up Front

From the Dec. 2007 Issue

(now everyone go take a nap!)

I am amazed at how fast time really does fly. And the fact that you have our
December issue means another year is wrapping up. If your business is like ours,
you sometimes find yourself so busy doing the “urgent stuff” that
you miss the bigger picture of the “important things” and forget
to look up and celebrate the victories and successes along the way. So a big
kudos out to my team who works their tails off day in and day out to put together
everything related to this magazine, our website, our online training events
and monthly podcast programs, etc.

It has been a very busy year. We launched another exclusive online tool with
our Document Management Selector (check it out at if
you have not yet seen it). It’s like the “e-Harmony” of the
accounting market, helping you find the best match for a Document Management
product for your firm. We also launched two new monthly podcast programs, hosted
over 15 online webcast events, launched the Accountants’ Video Network
and completely revamped our Online Buyer’s Guide. Those are just a FEW
of the new items our team delivered this year. I consider myself very blessed
to work with such a dedicated group of people.

(now tell us what you really think!)

I also want to personally thank each and every one of you for your support
and valuable feedback. The CPA Technology Advisor (both our printed magazine
and our website) strives to bring you practical technology advice that will
translate to increased productivity and profitability in your practice. We constantly
communicate with accountants across the United States. And you are very vocal
about what is helpful and informative as well as what you’d like to see
more of and expect from us in the future. We LOVE that, so keep it coming in

As a matter of fact, did you know that your feedback is what determines the
design of our editorial focus and special features? So in an ongoing effort
to continue to bring you what you want and need, we are asking you to participate
in our annual Reader’s Survey. Please take seven minutes away from the
urgent stuff on your desk, and tell us what you really think. Just visit our
website (www.CPA and click on the 2007 Annual Reader’s
Survey to give us your input. We will sit down over the next few months (while
you are crunching numbers and swimming in tax returns) and put together the
plan for our magazine, webcasts, live presentations, monthly podcast programs,
and online benchmarking and product selection tools. We will read through every
note, suggestion and comment you make … so bring it on!

(keep up the good work)

Just as this magazine values your feedback and input, so do the software and
technology providers who serve the accounting profession. I was fortunate enough
to attend the following three “User Conferences” earlier this fall:
The Sleeter Group’s Annual Accounting Software Consulting Conference in
Las Vegas, the 3rd Annual CCH User Conference at the Gaylord Texan, and the
27th Annual Creative Solutions Users’ Conference at the Hilton Waikoloa
Village in Hawaii (and I know … now you’re thinking my job is just
really tough!!).

If you have not yet attended a user conference for the software and services
providers you use, I urge you to put that on your list of things you MUST do
in 2008. You will learn a TON, but, more importantly, you will also have the
opportunity to share your knowledge, input and feedback with your peers and
the software providers. That’s how we all continue to improve and get
smarter and more efficient — by working TOGETHER!!!