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40 Under 40 Honoree: Brian Steinert – 32

Product Manager for CCH, a Wolters Kluwer business, McPherson, KS

Education – BA Accounting, BA Business Education, Bethany
Family – Wife Casey, daughters Mikaela 11, Johanna 4;
sons Nelson 9 and Corbin 7.
Hobbies & Interests – Spending time with his four
children, playing with new technology, home improvement projects, golf, skiing,
mountain climbing, watching all sports.
Professional Affiliations – AICPA Associate Member (IT
Section); KSCPA Associate Member.

What peers, clients and friends say about Brian:
Brian approaches everything he does with the big picture in view. His experience
in accounting, auditing, consulting, standards development and technicaltechnology
training has helped him to develop a skill set that allows him to approach finding
solutions from a unique and creative perspective. He is a devout proponent of
staying abreast of current technology, industry trends, and regulatory changes.
People and companies that do this and then take the next step to update their
policies and procedures and provide quality training for their staff will find
themselves delivering quality products and services to their clients and will
be among the most successful in their field andor industry.

What technology or business process does Brian see affecting the tax
and accounting profession in the next five years?

“Workflow. Accounting professionals are experiencing huge returns on their
investment in paperless technologies —— paperless audit and document
management software, scanning, dual monitors, etc. The next logical step in
the progression and what is being expected from vendors is advanced solutions
to manage the workflow of all bookkeeping, tax, audit and consulting engagements.
Vendors will continue to round out their product suites with better due date
tracking, employee scheduling, client communication solutions, and tighter integration
between all products in their suite.” Other areas Brian thinks will significantly
impact the profession include information security and data encryption, scanning
technology, and audit standards.

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