Vendors Offer Assistance With Firm Branding

From the Aug. 2006 Issue

The following products and services can help you as you strive to brand your firm’s image at every touch point.

Bind-It (www.BindIt.com)
When providing clients with copies of their returns and other documents, accountants have long turned to Bind-It for professional document finishing systems. The company offers a wide array of products that professionals can use in their practice, as well as full binding and other services offered through more than 350 dealers and the company’s direct offices. Among the most popular products from Bind-It is the Desktop Perfect Binding System, which is ideal for financial statements, client proposals, audit reports, reviews and compilations.

The Desktop Perfect Binding System allows users to perfectly bind documents with no hole punching, clips or staples, providing a client-ready deliverable in about one minute! Bind-It also offers tax folders specially designed for corporate, individual and fiduciary returns. The folders provide index dividers for quick reference and include a unique Bind-It flap that conceals staples, thus creating a professional quality folder for clients. Folders can include pockets and business card slits, and are available in several varieties that can be customized with offset printing, embossing or foil stamping for a more prestigious appearance.

Bind-It’s selection of document binding systems includes options for ring wire, strip, plastic coil, plastic comb and adhesive binding, and the company also offers laminating systems, polyethylene products, printing services, book binding and other products and services.

BizActions (www.BizActions.com)
Marketing to clients and prospects is about more than just communication, it’s about the message and content sent to each of the recipients. Send valuable content, and your communications will be valued … send nothing, and clients will wonder if you value them. While the information age has ushered in many new communications tools for businesses to reach their clients, time constraints often make it difficult for accounting and tax professionals to get the most out of their client communications. But now there is an easy solution.

BizActions has developed a suite of professional communication tools specifically for professional accounting and tax firms that includes pre-written news content and gives firms the option to easily customize and personalize the templates. The cornerstone of the BizActions suite is the BizPro e-newsletter, which provides 100 percent original financial content, with multiple layout templates, the ability to add links within the newsletter, custom announcements for reminders, firm news or service offerings, automated opt-out for recipients, and reporting tools for measuring the success of the newsletter. Because the online BizActions system is easy to use and requires no knowledge of website development, it gives firms a client deliverable that clients will appreciate, without overtaxing the professional’s time.

The Brand Network (www.universal-inkjet.com)
Printers and copiers are workhorses for accountants and tax professionals; if the printer or copier goes down or runs out of ink or toner, it often means a dramatically less productive day or a very costly “emergency” replacement toner or ink cartridge. But The Brand Network is making toner and ink replacement a lot easier and much less painful on the wallet through its Universal and Colorfast product lines.

These inkjet and printer toner refill kits and compatible cartridges are made with calibrated inks and an advanced filtering system to ensure quality equal to or better than the original equipment manufacturer. The systems are simple to use, with clear and concise instructions that guide the user through each step and support staff that can give personalized assistance or answer questions.